Over the years, I’ve seen hundreds of brand photoshoots. Some were stunning. Others… fine. And then there were the ones that left my heart aching—not because they weren’t beautiful, but because they stopped just short of what was possible. You could feel it in the images: a client standing there, styled to perfection, but without […]

In this episode of The Stories That Form Us, I sit down with Candice, the painter and creative behind C.C. Rose Art. Her story isn’t just about painting florals. It’s about creative reclamation, healing through expression, and choosing to honor the most unshakeable part of who you are—your essence. We talk about how art became […]

In this episode of The Stories That Form Us, I sit down with Amanda Diehl, founder of Sky Oro — Bozeman, Montana’s premiere community and coworking space designed for women by women. But “community and co-working” barely scratches the surface. Sky Oro is an intentionally designed environment and ever-evolving membership platform that activates connection, elevates […]

In this episode of The Stories That Form Us, I sit down with Kate Seymour of Kate Seymour Photography, a Vermont-based photographer capturing elopements, intimate weddings, motherhood, and the kind of family moments that matter long after the frame.

What happens when you stop performing and start remembering? In this episode of The Stories That Form Us, I sit down with Eliza, the intuitive guide and founder of Fern Creek Collective, a soul-rooted practice offering psychic readings, Akashic Record sessions, equine-supported healing, and animal communication. Based in Vermont and energetically connected to her land, […]

Krystal Herrera is the founder of Revel Lorraine, an unscripted content and social media studio preserving electric expression for art-led brands. In this episode of The Stories That Form Us, we peel back the layers of Krystal’s journey from corporate marketing director to the creative voice behind a brand that pulses with truth, tension, and […]

Tami Moore is a photographer, storyteller, and deeply reflective artist whose work invites people to be fully present—not only in the light, but in their lives. In this episode of The Stories That Form Us, we revisited a brand shoot that changed us both, and reflected on how storytelling, healing, and place are often more […]

We carry so many stories we don’t even realize. The ones passed down through family. The ones formed in moments of grit, grief, courage, or pure chance. The ones shaped quietly—in the in-between places we never thought would define us. These stories live in our work. They show up in the way we lead, create, […]

Here’s the thing about brand strategy, especially in the beginning: It can feel like you need to have everything figured out before you move. Like strategy is some polished document you complete first—and only then, do you take action. And sometimes that’s true. But more often? It’s the action that makes the strategy clear. Let […]

One of the biggest questions clients ask me when preparing for their new brand or website is:What kind of photos do I need? It’s a great question, because photography can either elevate your brand experience… or hold it back.The right images don’t just fill space. They tell your story, set the tone, and create the […]