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Brand identity, web design, & copywriting for Katie Wyer Art

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Unapologetically, Everything… Katie is an energizing artist who paints women as they are — strong, soft, vulnerable, passionate, and an absolute force to be reckoned with. She had DIYed her original website but outgrew it more quickly than she could have ever imagined. We partnered up to create a clean and sophisticated web design that […]

Unapologetically, Everything…

Katie is an energizing artist who paints women as they are — strong, soft, vulnerable, passionate, and an absolute force to be reckoned with. She had DIYed her original website but outgrew it more quickly than she could have ever imagined.

We partnered up to create a clean and sophisticated web design that would make her art the main focus. We transitioned to the Shopify platform for advanced e-commerce capabilities to turn curious visitors into loyal customers. We also added functionality for customers to share how they’ve styled their pieces which has led to increased engagement and more powerful reviews.

Katie now has a website that frames her art and that will grow as she grows, supporting her no matter where her journey takes her — courses, new products, the sky’s the limit!

“It was incredible how Amy seemed to know what I wanted better than I did. She’s lovely, easy to talk to, supportive, knows her stuff. I couldn’t be happier with my website she created for me. It’s me – but better! She got my vibe perfectly and hiring her has been the best decision I’ve made for my business. I would recommend Amy to anyone and everyone.” — Katie

We of course optimized the site for mobile, so the shopping experience is still top-tier no matter what type of device potential collectors are browsing from.

Katie came back to add on product copywriting for a new line of handpoured soy candles. Prism Design Studio of Australia applied Katie’s new branding beautifully to the packaging, creating an unboxing experience of surprise and delight.

Now go check out Katie’s site and maybe pick up a new piece for your office! I’ve got a print of No Approval Needed hanging right above my desk!

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