Full service design for Crowe Copywriting, an email marketing agency for early childhood brands
Story-driven email marketing
scope of work:
brand strategy
brand design
showit website development
copywriting
photography guidance
stock Photography sourcing
brand illustrations
Ashley is a copywriter who specializes in email marketing for early childhood brands. After niching down further, Ashley was ready to invest in a website that would help her reach her dream clients and support major growth in her business.
Her previous website was a simple design that was professional but no longer matched the level of expertise and specialty she was providing to her clients, so we crafted a deeply meaningful brand and messaging strategy, designed a dreamy and woodsy website, and emphasized her work with her favorite dream clients.
new experience
Below you can see the previous website next to the new online experience. We incorporated brand illustrations, a choose-your-own-adventure presentation of services, and gifs and videos that brought the experience to life.
“I love it!!!!!! This is the perfect vibe to represent both me and the brands I want to work with. I’m giving you all the high-fives! So, so thankful for you and all you’ve done to bring my brand vision together. I could not think of a better partner.”
starting point
See how we were able to create a true experience to connect with her ideal clients versus a simple presentation of services and past work?
“My ideal client is also a parent entrepreneur who has created something wonderful to help parents or kids learn. I want them to be washed over with nostalgia and all the magic of early childhood. I want them to want to hug their own little ones a little bit tighter because I helped them remember how precious but fleeting this time is. I want them to feel inspired and also proud of the work they’re doing. Because they are bringing the best kind of play to kids.”
Even if you’re a highly skilled and experienced copywriter like Ashley is, it can be hard to write for yourself. So I crafted a brand voice and website copy approach that were rooted in her values of curiosity, learning, and story-telling. Like this: “Turn your emails into a can’t-put-down series that resonates — creating more engagement, sales, and happy children learning through play.”
Our project also included custom hand-drawn illustrations which are featured across her new logos, website, and freebies.
My favorite? The cute lil redwood cross-section that replaces the standard (and boring) hamburger icon that opens the navigation menu! It’s also featured on the navigation menu itself.
