Ashley is a copywriter who specializes in email marketing for early childhood brands. After niching down further, Ashley was ready to invest in a website that would help her reach her dream clients and support major growth in her business.
Her previous website was a simple design that was professional but no longer matched the level of expertise and specialty she was providing to her clients, so we crafted a deeply meaningful brand and messaging strategy, designed a dreamy and woodsy website, and emphasized her work with her favorite dream clients.
Below you can see the previous website next to the new online experience. We incorporated brand illustrations, a choose-your-own-adventure presentation of services, and gifs and videos that brought the experience to life.
“I love it!!!!!! This is the perfect vibe to represent both me and the brands I want to work with. I’m giving you all the high-fives! So, so thankful for you and all you’ve done to bring my brand vision together. I could not think of a better partner.”
See how we were able to create a true experience to connect with her ideal clients versus a simple presentation of services and past work?
“My ideal client is also a parent entrepreneur who has created something wonderful to help parents or kids learn. I want them to be washed over with nostalgia and all the magic of early childhood. I want them to want to hug their own little ones a little bit tighter because I helped them remember how precious but fleeting this time is. I want them to feel inspired and also proud of the work they’re doing. Because they are bringing the best kind of play to kids.”
Even if you’re a highly skilled and experienced copywriter like Ashley is, it can be hard to write for yourself. So I crafted a brand voice and website copy approach that were rooted in her values of curiosity, learning, and story-telling. Like this: “Turn your emails into a can’t-put-down series that resonates — creating more engagement, sales, and happy children learning through play.”
Our project also included custom hand-drawn illustrations which are featured across her new logos, website, and freebies.
My favorite? The cute lil redwood cross-section that replaces the standard (and boring) hamburger icon that opens the navigation menu! It’s also featured on the navigation menu itself.