See how we were able to create a true experience to connect with her ideal clients versus a simple presentation of services and past work?

“My ideal client is also a parent entrepreneur who has created something wonderful to help parents or kids learn. I want them to be washed over with nostalgia and all the magic of early childhood. I want them to want to hug their own little ones a little bit tighter because I helped them remember how precious but fleeting this time is. I want them to feel inspired and also proud of the work they’re doing. Because they are bringing the best kind of play to kids.”

Even if you’re a highly skilled and experienced copywriter like Ashley is, it can be hard to write for yourself. So I crafted a brand voice and website copy approach that were rooted in her values of curiosity, learning, and story-telling. Like this: “Turn your emails into a can’t-put-down series that resonates — creating more engagement, sales, and happy children learning through play.”

Our project also included custom hand-drawn illustrations which are featured across her new logos, website, and freebies.

My favorite? The cute lil redwood cross-section that replaces the standard (and boring) hamburger icon that opens the navigation menu! It’s also featured on the navigation menu itself.