It started with a simple question from my boyfriend—the one I’d secretly been waiting for my whole life:
“Would you want to go try on some engagement rings? You know… just to see what you like?” I didn’t know it at the time, but that moment would remind me exactly why I care so deeply about creating an intentional brand experience—one where every step is guided, thoughtful, and never left to chance.
When a Lack of Systems Derails the Magic
So I did what any mildly-overachieving, aesthetically-inclined woman would do:
- Walked into a local jewelry store downtown
- Tried on a few styles
- Fell in love with the one
- Got my size measured
- Had the salesperson write down every detail: style, size, notes, the band thickness in millimeters, and both of our names
I walked out feeling excited. Prepared. Like I’d set him up to win.
But when he went back in?
No one could find the notes.
Not once. Not twice.
Not even the third time he tried.
Eventually, I reached someone who told me:
“Oh! We keep notes in our own notebooks. He needs to come in and speak to that one person you met a month ago.”
Apparently, unless you’re ready to buy, nothing gets entered into their system. No shared notes. No central record. No continuity.
An Intentional Brand Experience Means You Feel Held
Suddenly, I didn’t feel so prepared anymore.
I felt like I had to start over—for something that was supposed to feel sacred.
This was my one engagement. My one time doing this.
I didn’t know the process—I just wanted to feel guided.
And that right there is what inspired so much of how I build intentional brand experiences for my clients.
Because when we work together, you’re not just getting a logo.
You’re not just launching a website.
You’re investing in a version of yourself—a fuller expression of your story, your voice, your future.
And you deserve to feel supported through every moment of it.
What an Intentional Brand Experience Looks Like at Unbridled Form
Here’s what I’ve intentionally built into the way I work:
- A welcome video walking you through your custom client dashboard
- Clear timelines, task lists, and file storage in one central place
- A full breakdown of what I need from you, when, and why
- Payment plans, due dates, and review guides that actually make sense
You never have to wonder if you’re doing it right.
You never have to re-explain your story.
You never have to cross your fingers and hope it works out.
Because your brand isn’t a transaction.
It’s a once-in-a-lifetime story. And an intentional brand experience ensures you feel held through every part of it.
Want to Feel Supported in Your Own Brand Journey?
Explore my 1:1 brand and website offerings or start with the free Brand Blueprint Guide if you’re not sure what’s missing.
Because sometimes, the greatest gift isn’t just stunning aesthetics.
It’s knowing exactly what comes next—and feeling completely supported every step of the way.
With heart,
Amy
P.S. A different store helped us find the ring of my dreams—and then the man of my dreams made the whole thing unforgettable by having our horses there when he popped the question.
A huge thank you to Sami of Honey Seed Photo and Film for capturing the moment.
So stick it out. Find the people who feel right to support you.
And live out the story that feels most alive in your heart.
