Amy sees what you can't see because you're too close to it.
She saw what makes us different and built an online presence that clearly shows it. Now when new visitors land on our site, we can tell they’re bought in before they even reached out. They see themselves in what we do. And the members we'll bring on going forward? We know they'll be exactly who we've been trying to attract.”
— Tommy F
the fine artist rendering feminine expression like unapologetic street art.
the copywriter scribbling messaging like vows from under an endless western sky.
the boudoir studio turning mythic and possessed by the spirit of a french fashion line.
the copywriter scribbling messaging like vows from under an endless western sky.
the fine artist rendering feminine expression like unapologetic street art.
the boudoir studio turning mythic and possessed by the spirit of a french fashion line.
Identity & brand story development grounded in archetypal strategy. One-of-one positioning. Messaging that captures the story running wildly through your work, & gives you language that makes your people go: “Well, damn.”
Logo suite, color palette, & typography fully aligned with your brand’s strategy. Style guidelines to guide you through communicating your visual identity. Custom graphics & launch guidance that tell your story truthfully & instantly.
Logo suite, color palette, & typography fully aligned with your brand’s strategy. Style guidelines to guide you through using your visual identity. Custom graphics & guidance to tell your story truthfully & instantly.
Showit web design constructed on a foundation of psychology with the magnetism of art. Custom website copywriting with high-conversion storytellers who elevate your narrative to the level of myth.
Showit web design constructed on a foundation of psychology with the magnetism of art. Custom website copywriting with high-conversion storytellers who elevate your narrative to the level of myth.
Quarterly and hourly support that continues our direction and execution into mediums on screens, storefronts, and stages. Like client experience design carrying your brand visuals into everything that happens after they hit “inquire.” Packaging and merch design that puts your brand into your hands. Photography and interior design direction reflecting you into real world expression.
After all, that’s what industries do. They tell us what colors to choose. How to talk about our work. To study the people who came before us, borrow their language, and try to fit into their mold because they’re what “successful” looks like. And it works. For a while.
But you and I both know that brand was never yours to wear.
Because your industry may have words for what you do, but it simply cannot capture the way in which you do it. How could it?
Your work is the product of midnight revelations, the sting of salt in your eyes, the throb of determination at your temples, and countless trust-falls into your own intuition.
Your raw experience has created something that only you can claim.
So let’s claim it.
Let’s capture the art in you,
and render a brand free from the confines of your industry.
I know in my bones that your Unbridled Form
will bring the world to its knees.
These are some of the stories that still won’t leave us.
The one with
The one where
The time that
Hi, I'm Amy.
I’ve chased identities like fireflies. Crammed myself into niches. Walked miles in search of the work I exist to do.
Along the way, my college obsession with archetypes and psychology came alive in my work. I immersed myself in understanding the stories we tell ourselves about who we’re allowed to become.
For a long time, I thought I had to choose. The ranch hand or the strategist. The firefighter or the artist. The woman who thrives in the wilderness or the one who builds brand worlds.
I’m all of these things. And so are you.
So consider me your trail guide on the road to revelation.
But make no mistake: we won’t be stopping there.
She celebrated the pieces I already had, lovingly guided me toward discovering what was missing, and opened doors I didn't even know existed. I’ve had a brand and a story tucked inside of me, and Amy doesn't just teach marketing; she crafts meaningful, authentic stories and gives them wings. She is pure gold. Working with her feels like coming home.”
— Jess B.
With Nica Draws Nature
on Identity vs. Industry:
On what we do here
One thing about me is:
And I’ve been known to boss around a founder or two (for their own good, of course.) If you need someone to help you find your way back to your story, want to uncover the engine animating the biggest brands in the world, or just feel like taking a long walk with me into the twilight of my thoughts, start with the podcast selections below.