Brand archetypes

Recently I announced that I’m developing a new DIY brand offering, inspired by what you guys told me you wanted in the survey I ran last fall. To recap, nearly everyone asked for the tools to help them take ownership of and to level up their client processes and brand styling. I knew there was a deeper […]

Introduction to Brand Archetypes

Archetypes, My Approach

Unapologetically, Everything… Katie is an energizing artist who paints women as they are — strong, soft, vulnerable, passionate, and an absolute force to be reckoned with. She had DIYed her original website but outgrew it more quickly than she could have ever imagined. We partnered up to create a clean and sophisticated web design that […]

Brand identity, web design, & copywriting for Katie Wyer Art

Client Showcase

Showit Web Design and Branding Process

Let me guess — you’ve outgrown your DIY brand & website. That’s something you should be proud of. You’re ready for more and you deserve it. But to make it all come together, you’ll need a few things. Maybe it’s branding that finally feels like someone read your mind, a website that tell your story, or […]

Behind-the-Scenes: Showit Web Design Process

My Approach

Education  /

Real Life  /

Travel  /

Editorial  /

Engagements  /

my approach  /

Client showcase  /

tips & tutorials  /

Journal home  /

archetypes  /

the reverie

The Journal

where ideas form fearlessly

Introduction to Brand Archetypes

Archetypes, My Approach  / 

Brand archetypes

7 Questions to Get More Powerful Testimonials

Tips & Tutorials / 

An ode to the brazen business owners who bet on themselves

The Reverie / 

I don’t want more hours in the day

The Reverie  / 

Introducing The Reverie

The Reverie / 

How to Use Quizzes to Grow Your Business

Tips & Tutorials / 

Luxury Boudoir Devoted to Preserving Beauty Beyond the Skin Barrier

Client Showcase  / 

Pantone’s 2024 Color of the Year & what it means for your brand

Tips & Tutorials / 

Pantone's 2024 Color of the Year: Peach Fuzz

Unbridled Form Artful Gift Guide: 2023 Edition

Art & Culture / 

Aligning With Archetypes to Build a Brand Rooted In Connection With Others

Archetypes  / 

Building a brand based on the jester, lover, or regular guy / gal archetypes

Resources & Courses for Aspiring Showit Designers & Brand Designers

Tips & Tutorials / 

Highly Recommended Business Tools

Tips & Tutorials / 

the reverie
the reverie

When I move things from my head and heart through my hands, it tends to make its way to The Reverie. Subscribe to my semi-monthly newsletter to gain exclusive access to storytelling tips, studio behind-the-scenes, and my deeply sacred, often untamed journal entries.

Ramblin' in Reverie

just a girl and her notebook

Kalu Ndukwe Kalu

The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy.

now booking fall 2024 & beyond. inquire to explore a creative collaboration →
now booking fall 2024 & beyond.
inquire to explore a creative collaboration →

a blend of inspiration, support, & artistic celebration