Unbridled Form exists to take the dreams you have for your business and transport them into visual impressions and experiences that are impossible to forget. 

I’m Amy & I Witness the Art in You so the World Can Too.

I’ve always felt most alive in the presence of horses. Growing up my version of church was the soul-stirring energy of a herd running by. The rhythmic thundering of their hooves echoing everything I knew to be wildly true. Yet, back then, all I could do was witness with reverence. I never anticipated how much my purpose, my existence, would find its stride with theirs.

Since then, I’ve been fiercely chasing down experiences and people that expand my soul. Something my corporate career in marketing could never do. From finding heart-pounding purpose as a firefighter to coming alive in the mountains as a ski patroller; I tend to collect stories like souvenirs. All of which have influenced how I've taken shape in the world. But, despite finding immense belonging in the stories of my life, something was still missing. 

Until four years ago when I moved out West and met my heart horse on a ranch in Wyoming. Biscuit wasn’t some pristine and friendly pony like his name hinted. He was scrappy, scarred, and as stubborn as they come. The definition of a one-woman horse with the body and soul of a mustang. He chose me for my first ride out in the backcountry, and, despite his rough edges, I chose him back. 

That season Biscuit’s old bones and mine went everywhere together.

Above all, he always led me back to my unbridled self when I needed it most.

How I Took My Unbridled Form

my story

Amy

He simply took me where I needed to be: over rambling red rocks, along dry desert valleys, through spirit breaking storms, into stillness under a night sky of stars, and to fields of wildflowers that caught their breath with the rising sun. 





& now I exist to do the same for you.

There is no right or wrong way to take your Unbridled Form. & although mustangs for muses are highly encouraged; I’ll welcome and honor your awakening, the invitation to your highest calling, in whatever form it takes.

In our work, you'll know that you’ve met your Biscuit when you discover that: vulnerability isn’t worth fearing, duality is lovely, real partnerships breathe with ease, creation can soften us, and no trail is impassible when we surrender to each other in our fullest expression. 

So tell me about the art in you - in your vision - and let’s go there together. 

Rooting for you,

Unbridled Form roots brands in intention, champions wild dreams, and acts as a medium for stories that are meant to be shared.

The work I do gives breath to functional art in the 2D space of the Internet and anywhere it’s meant to catch fire.

 I move with a spirited appreciation for beauty, closeness, and collaboration in entrepreneurship and every day.

My purpose is to cultivate brand experiences that not only protect and celebrate the fire that burns within all inspired entrepreneurs, but supports us in coming alive in our stories without hesitation.

true north that lights the way

Rooting into my senses

Immersing myself in a brand I can feel

Swing dancing to live music

Becoming close friends with (and clients of!) my clients

Savoring the moments in between

Bringing art and story into everyday experiences

Denim on horse hair

Tuning out the world in the mountains on horseback

Unfiltered journaling

for me, living unbridled looks a little like:

My semi-monthly newsletter is so much more than a surface-level send. The Reverie is a soulful place where our deepest work, the purpose we’ve been longing for, is often waiting to be discovered in a daydream. 

waiting to be discovered in a daydream

In The Reverie

Get Lost

hundreds of brands shaped  /  hundreds of websites turned into art themselves  /  dozens of playlists  curated /  infinite happy tears

Current figures

are you next?

unearth the stories within your creative practice or brand

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Free Guide to Storytelling for brands

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Come Alive With Your Brand Storytelling Archetype

Archetypal stories are timeless, universal stories that help you build a brand that stands the test of time. Knowing and deeply understanding your archetype will not only support you in resonating instinctually with your audience (and promote offerings aligned with your energy), but it will serve as the foundation for an unwavering internal culture.

An ode to all the brazen business owners that bet on themselves when it mattered most. 

Admire the Archives

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sacred words from story-led folks

— tiff, event planner & designer

“I've been elevated and expanded immensely."

Booking Amy with Unbridled Form in my event planning & design services was the best investment I could have made! I was blown away at her organization, workflow and creativity brand strategy & web design. I felt 100% understood and heard throughout the entire process. 5+ stars and look forward to re-booking her in the future for other brand strategy projects.

— taylor, boudoir photographer

“Only choose to work with Amy if you are ready to dive deeper into the meaning of your brand, your business and yourself."


To give 1000% of yourself to the process because she will take that and create magic. Everything she does has a meaning, a purpose. This whole process is amazing, it's for the people who want to reimagine how they want to be seen. Absolutely amazing.

— haley, photographer & nurtitionist

“Amy's undivided attention and engagement made our sessions feel like I was speaking with a business partner rather than a consultant."

As a solo entrepreneur (who usually makes branding/strategy decisions alone) the value I received from the session alone was 100% worth booking. Not to mention the immense clarity and direction I'm still receiving from both of my brand strategy guides months later! My favorite part of my Strategy Sessions was diving deep into both of my brands including how I could simplify my messaging visually, verbally, and within my product suites for improved resonance with the folks looking for my services. Investing in these Strategy Sessions was the best thing I did for my businesses this year.

take me there

let's find your own unbridled form.

a blend of inspiration, support, & artistic celebration