I’ve always felt most alive in the presence of horses. Growing up my version of church was the soul-stirring energy of a herd running by. The rhythmic thundering of their hooves echoing everything I knew to be wildly true. Yet, back then, all I could do was witness with reverence. I never anticipated how much my purpose, my existence, would find its stride with theirs.

Since then, I’ve been fiercely chasing down experiences and people that expand my soul. Something my corporate career in marketing could never do. From finding heart-pounding purpose as a firefighter to coming alive in the mountains as a ski patroller; I tend to collect stories like souvenirs. All of which has championed me to take shape in the world. But, despite finding immense belonging, something was still missing. 


Unbridled Form exists to take the dreams you have for your business and transport them into visual impressions and experiences that are impossible to forget. 

I’m Amy & I Witness the Art in You so the World Can Too.

founder + lead designer  /

Biscuit wasn’t some pristine and friendly pony like his name hinted. He was scrappy, scarred, and as stubborn as they come. The definition of a one-woman horse with the body and soul of a mustang. He chose me for my first ride out in the backcountry, and, despite his rough edges, I chose him back. 

That season Biscuit’s old bones and mine went everywhere together. He simply took me where I needed to be: over rambling red rocks, along dry desert valleys, through spirit breaking storms, into stillness under a night sky of stars, and to fields of wildflowers that caught their breath with the rising sun. 

Above all, he always led me back to my unbridled self when I needed it most.

& now I exist to do the same for you.

There is no right or wrong way to take your Unbridled Form. & although mustangs for muses are highly encouraged; I’ll welcome and honor your awakening, the invitation to your highest calling, in whatever form it takes.


In our work, you'll know that you’ve met your Biscuit when you discover that: vulnerability isn’t worth fearing, duality is lovely, real partnerships breathe with ease, creation can soften us, and no trail is impassible when we surrender to each other in our fullest expression. 

Tell me about the art in you, and let’s go there together. 

Rooting for you, 

Amy


Until five years ago when I moved out West and met my heart horse on a ranch in Wyoming.

             tuning out the world on horseback


rooting into my senses, immersing myself               in a brand I can feel                  

swing dancing                          savoring the moments in between

             tuning out the world on horseback, rooting into my senses, immersing myself               in a brand I
    can feel, swing dancing, savoring the moments in between

for me, living unbridled looks a little like:

to cultivate brand experiences that support us in coming alive in our stories without hesitation.

True North that guides the way,

BRAND IDENTITY DESIGN  /  Custom Web Design
Creative Direction & Strategy  /  DIY RESOURCES

what we can help with

sacred words from story-led folks

— tiff, event planner & designer

“I've been elevated and expanded immensely."

Booking Amy with Unbridled Form in my event planning & design services was the best investment I could have made! I was blown away at her organization, workflow and creativity brand strategy & web design. I felt 100% understood and heard throughout the entire process. 5+ stars and look forward to re-booking her in the future for other brand strategy projects.

— taylor, boudoir photographer

“Only choose to work with Amy if you are ready to dive deeper into the meaning of your brand, your business and yourself."


To give 1000% of yourself to the process because she will take that and create magic. Everything she does has a meaning, a purpose. This whole process is amazing, it's for the people who want to reimagine how they want to be seen. Absolutely amazing.

— haley, photographer & nurtitionist

“Amy's undivided attention and engagement made our sessions feel like I was speaking with a business partner rather than a consultant."

As a solo entrepreneur (who usually makes branding/strategy decisions alone) the value I received from the session alone was 100% worth booking. Not to mention the immense clarity and direction I'm still receiving from both of my brand strategy guides months later! My favorite part of my Strategy Sessions was diving deep into both of my brands including how I could simplify my messaging visually, verbally, and within my product suites for improved resonance with the folks looking for my services. Investing in these Strategy Sessions was the best thing I did for my businesses this year.

My semi-monthly newsletter is so much more than a surface-level send. The Reverie is a soulful place where our deepest work, the purpose we’ve been longing for, is often waiting to be discovered in a daydream. 

waiting to be discovered in a daydream

In The Reverie

Get Lost

Over the years, hundreds of brands and websites have been shaped through Unbridled Form—each one crafted with deep intention, artistry, and a story worth telling. From transforming digital spaces into functional works of art to curating the little details (like playlists!) that make a brand feel fully alive, our work goes beyond design and seeks to create a presence that honors the depth, vision, and individuality of inspired entrepreneurs.
We move with a spirited appreciation for beauty, closeness, and collaboration, making sure that every brand we touch reflects not just a business, but a world of its own. Whether it’s unearthing your story as a founder, giving meaningful form to your vision, or providing ongoing creative direction, Unbridled Form exists to ground your brand in intention, champion your wildest dreams, and serve as a medium for stories that are meant to be shared.

Hundreds of brands and websites shaped over the years

The Unbridled Approach

let's chat

After we meet up, I’ll craft a custom proposal for you that details the partnership options we discussed. From recommendations to a suggested payment plan, you’ll have the opportunity to reflect and intentionally choose how you’d like to move forward. 

Take your unbridled form

the portfolio

Our portfolio is an ode to the bold entrepreneurs who bet on themselves when it mattered most. We're known for deeply soulful designs that blend strategy, storytelling, and artistry—creating brands that feel as powerful as the work behind them.

Admire the archives

where to next?

free quiz to find out which story your brand might already embody

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Call in the right people with the story you're telling

Every powerful brand is built on a deeper story, the kind your audience feels instinctively. When you understand the emotional thread that runs through your work, it becomes easier to show up clearly, connect meaningfully, and create an experience that stays with people. This story becomes the foundation for how your brand looks, feels, speaks, and leads.

Download the free guide now & see what it unearths for you.

a blend of inspiration, support, & artistic celebration