The most important place to start is strategy. Before diving into logo design or anything else, it’s so important to clarify your brand’s purpose, values, and goals. This foundational work ensures everything you do next will be aligned, intentional, and impactful. 

Once your strategy is set, you move into messaging—how you communicate your story, your values, and your vision with your audience. This is where you craft your voice and the way you connect emotionally with your ideal customers.

For DIY options on strategy and messaging, I'd recommend the Brand Strategy Foundations Kit, which covers everything you need to get your brand from idea to into the world with intention. If you'd like more support, I offer 90-minute brand strategy sessions or full on brand strategy projects. You can inquire here.

Next, design comes in. After your strategy and messaging are aligned, design becomes the visual expression of all of it. With a clear strategy and messaging, your design will naturally reflect who you are and resonate with your audience. You can find my top-recommended design templates and assets here.

This is the flow I'd recommend when you're starting out in forming your business or building a brand, because when you fully lean into what’s calling you and follow a proven process, I promise you won’t leave the same as you came. And I want that for you as badly as you want that for you. You’re setting yourself up for a brand that’s not only beautiful but purposeful and deeply aligned with your vision.

Yes, but before you buy one — I want you to know that all website projects with Unbridled Form include your choice of Northfolk Showit template! Northfolk has my heart for strategic and artful websites and I'm proud to partner with them to bring you exclusive access to a variety of their templates for full websites, online shops, podcasts, resources pages, and more. So whether you just want to hire someone to take care of everything on your site for you or you want some serious back-up developing a brand strategy that you can run with on your social accounts and everywhere else, I gotchu! Shoot me a message and we'll figure out the approach that's right for where you're at in your business.

If you get into any of these resources and think I need some more backup here… Please know that's totally normal. It's so hard to step back and strategically look at our own businesses, which is why I too have my own backup for Unbridled, even though I design and strategize for businesses of all industries every day of the week. It's just something we all need. So please know you can always hit me up for a 90-minute strategy session - a great fit for entrepreneurs and creative service providers alike - or design support. Just shoot me a message and I'll send you more details and we can find a time to meet up and chat about where you're at and what we can do to get you where you want to be.