In this episode of The Stories That Form Us, I sit down with Chelsea Combe, founder of Lady Folk, a copywriting studio for electric brands and women who give a damn. Chelsea’s work is all about creating messaging that clients can step into fully, so they can live and act from that voice in every part of their brand.
“Brand messaging isn’t just words. It’s truly an experience and an expression — how you speak, how you think, and how you attach onto an idea.”
We talk about creating from lived experience, why embodiment matters more than branding trends, and how the line between “work” and “life” dissolves when you allow your business to be a reflection of your fullest self.
Meet Chelsea Combe of Lady Folk
Chelsea is the founder and creative force behind Lady Folk, where every offering — from brand messaging to website copywriting — carries the same intention: to help women in the wedding industry live in alignment with themselves and the seasons they move through.
Talking with Chelsea feels like stepping directly into the world she’s built. The way she speaks about brand messaging, it’s never just a deliverable. It’s a mirror, a rhythm, a way of living.
“In order for my brand messaging to be the most valuable, it’s something that people need to be able to step into fully and act on themselves.”
A Few Themes That Rose to the Surface in This Episode
Your Brand Should Feel Like Home
“I don’t want to compartmentalize my work and my life — they’re the same conversation.”
For Chelsea, the truest brand work comes from alignment. Lady Folk is as much a reflection of her life as it is a business.
Creating From What’s True Now
“I think in order for your brand to feel alive, you have to be able to live inside it. That means letting it evolve with you.”
Chelsea’s approach is rooted in what’s happening in real time — the seasons she’s in, the pace she’s keeping, and the experiences she’s living.
Embodiment Over Aesthetics
“If I can’t feel myself in what I’m building, then what’s the point?”
For her, the visuals and strategies only work when they’re anchored in something lived.
Being Brave Enough to Live Your Values
“It’s not about doing more — it’s about letting what you’ve already done take root.”
Chelsea’s choice to slow down and work in alignment with her own pace is as much a business decision as it is a personal one.
The Brand as a Living Story
“It’s not about keeping up. It’s about keeping in step with yourself.”
Lady Folk grows and shifts alongside her, a living reflection of the seasons she moves through.
What We Loved Most
- The honesty about building something slow in a fast-moving culture
- How she measures success by connection, not numbers
- The way she integrates her work and personal life
- Her reflections on “the pause” as essential creative space
Through the Lens of Story
At Unbridled Form, we believe the best brands are the ones you can fully live inside. Chelsea’s journey with Lady Folk is proof that when you build from alignment, your brand stops being something you put on and starts becoming a place you want to stay.
The Stories That Form Us
The Stories That Form Us is a podcast about the narratives shaping our creative work, our brands, and the way we move through the world. It’s a production of Unbridled Form, a brand strategy and design studio helping entrepreneurs tell the story only they can tell.
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Curious about building a brand rooted in storytelling and emotional resonance? Explore Unbridled Form.
