Meet The Stories That Form Us Guest Krystal Herrera
Krystal Herrera is the founder of Revel Lorraine, an unscripted content and social media studio preserving electric expression for art-led brands. In this episode of The Stories That Form Us, we peel back the layers of Krystal’s journey from corporate marketing director to the creative voice behind a brand that pulses with truth, tension, and unapologetic presence.
Her story isn’t just about leaving the algorithm behind. It’s about choosing resonance over reach. Purpose over performance. And reclaiming identity through artistry.
We talk multidimensionality, brand voice, behind-the-scenes intimacy, and the magnetic influence of a woman named Lorraine. And through it all, Krystal offers a fresh reminder: The most unforgettable brands don’t follow the feed. They follow the feeling.
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A Few Themes That Rose to the Surface:
The Brand is Bolder Than the Builder (and That’s Okay)
Krystal didn’t wait until she felt “ready” to build Revel Lorraine. She built it as an aspiration, a version of herself she was still growing into. Revel isn’t just a brand name. It’s an alter ego, a mentor, a magnetic force that reminds Krystal who she wants to be: loud, real, and completely unscripted. And in the act of channeling that version, she created something more expansive than performance-driven content. She created something to become, or move alongside.
“Revel is cooler than I am. But I’m learning from her. I’m becoming her.”
Storytelling as Inheritance
Revel Lorraine was born as a love letter to Krystal’s grandmother. Lorraine was a go-go dancer in New York. She hosted Dean Martin in her living room. She lived loud, chose herself, and didn’t ask for permission. In anchoring her brand in Lorraine’s name, Krystal was preserving a legacy of boldness.
“She was unapologetic in a time that demanded conformity. That spirit runs through everything we do at Revel.”
Unscripted Isn’t Unstrategic
This is less anti-marketing and way more a reclamation. Revel Lorraine is rooted in a fiercely intentional approach to content creation, from artistic static content to short-form video and social media management. Krystal balances the metrics with the mood. If the trend doesn’t align with the message, she skips it. She’s proof that refined rebellion gets results.
“We don’t chase metrics. We guide with them. But the content? It comes from pulse, not pressure.”
Your Weird Is the Strategy
Whether working with artistic brands, couples, or photographers, Krystal centers emotional truth. One of her clients changed their whole visual direction after seeing Revel’s snake-and-rose brand element. It wasn’t the most “engaging” post. But it resonated with the right person. And that changed everything.
“You might not resonate with the masses. But if your message moves the one person it was meant for? That could change your whole life.”
We Learn From Our Brands, Too
One of the most intimate truths Krystal shared is that our brands aren’t just reflections of who we are. They can also become teachers. When we allow our brand voice to be slightly ahead of us, to challenge us, to invite us into bolder versions of ourselves, we grow.
“You don’t always have to be the teacher. You can be the student. You can let your brand lead you.”
Through the Lens of Story
At Unbridled Form, we believe that branding is a form of becoming. And this conversation with Krystal reminded us that the best brands are born in the space between vision and vulnerability. Between reverence and rebellion. Between the story you inherited and the one you’re still writing.
From behind-the-scenes reels to strategic social pivots and craving emotion over trend, Revel Lorraine is more than a studio. It’s a living example of what happens when you trust your voice, even before it’s fully formed.
Because sometimes the most powerful brand stories don’t come from having it all figured out. They come from being brave enough to begin anyway.
“Unscripted is not about winging it. It’s about owning who you are, before the world tries to polish you out of it.”
What We Loved Most
The invitation to build before you’re ready
The clarity around content that pulses with purpose
The deep reverence for personal story woven into visual branding
The honesty about mental health and multidimensionality
The gritty poetry of the Revel Lorraine aesthetic
This wasn’t just a conversation about content. It was about permission. To not be ready. To show up scared. To post with purpose, not permission.
And to revel anyway.
The Stories That Form Us
The Stories That Form Us is a podcast about the narratives shaping our creative work, our brands, and the way we move through the world. It’s a production of Unbridled Form, a brand strategy and design studio devoted to helping entrepreneurs and creatives tell the story only they can tell.
Through story-led branding, artistic design, and websites that feel like home, we help you uncover what’s already true and build from there.
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Curious about building a brand rooted in storytelling and resonance? Explore Unbridled Form.
