What other people say about your work carries a weight that even your best copy can’t hold.
A testimonial isn’t just a nice review. It’s proof of resonance. It’s the echo of transformation, captured in someone else’s words.
But here’s the hard truth: most testimonials never actually say that.
You know the kind… Short, vague, a polite “she was great!” that doesn’t come close to the depth of the experience you created. And while gratitude is beautiful, “fine” doesn’t move the needle for your brand.
The right testimonial, though? It can make someone feel instantly seen. It can answer the invisible objections in their mind. It can turn hesitation into a clear yes.
That’s why I created The Art of Getting Great Testimonials Guide, to help you go beyond asking for “a review” and instead gather words that actually reflect the depth of your work, the change you create, and the story you’re here to tell.
Why Testimonials Matter More Than You Think
We make thousands of decisions every single day. And when someone is deciding whether to hire you, buy your product, or join your program, they’re looking for the path of least resistance. The choice that feels safe. The option that feels like it’s already been proven by someone like them.
Testimonials reduce that decision fatigue. They offer a sense of belonging. They show what’s possible.
But only if they’re done right.
That’s where these seven questions come in.
7 Questions to Get Reviews that Have New Clients Saying “Where do I sign???”
These are the exact questions I use to guide my clients from “meh” remarks into powerful, story-driven testimonials.
1. Where were you before we worked together?
Invite them to name their struggles, doubts, or desires in their own words. This gives you insight into the real pain points of your audience and language you can reflect in your copy.
2. What led you to choose me instead of someone else?
Testimonials like this show what sets you apart in a sea of options. These words often hold the key to refining how you present your value.
3. Where are you now? How do you feel about the results?
Don’t just ask for numbers. Ask for feelings. Pride, confidence, peace of mind, clarity. These emotional results often carry more weight than statistics.
4. What was your favorite part of the process?
Specifics bring testimonials to life. Maybe it was your clarity, your organization, or the way you sprinkled little gifts and hype up moments into the process. Their answer gives future clients a sense of what it’s like to work with you.
5. What would you say to someone considering working with me?
This turns your testimonial into direct conversation with potential clients. It’s their peer-to-peer recommendation and it’s gold.
6. Did you see any opportunities for improvement?
The brave question. And the one that shows you care about growth. It not only refines your process but also builds trust.
7. What future offerings, products, or resources would you love to see next?
Your past clients are a built-in focus group. This question helps you anticipate what they need next and keep them coming back.
Why These Questions Work
Each of these prompts does more than gather feedback. They uncover story.
And story is what sells.
Not persuasion, not pressure. Story. The truth of what your clients have experienced, in their own voice.
But here’s the part most people miss: asking the questions is only the beginning. What you do with the responses is where the transformation really happens.
Taking It Deeper with The Art of Getting Great Testimonials
Inside The Art of Getting Great Testimonials Guide, I walk you through:
- The five types of testimonials every business needs (and how to ask for each).
- 80 (!!!) questions you can ask as either a service-based or product-based business
- How to use feedback not only for marketing, but also for refining your offers.
- Where to weave testimonials throughout your brand journey (beyond the “testimonials page”).
- Case studies showing how the right words can double inquiries, build trust, and open doors to new opportunities.
- Practical scripts and email templates that make the ask simple, natural, and non-awkward.
It’s not just about collecting words. It’s about curating proof of transformation that feels undeniable.
Because when potential clients read a testimonial that mirrors their exact struggles, emotions, and desires back to them, they don’t just see your past client’s results. They see themselves in that story.
That’s when they say yes.
Ready to Turn Your Clients Into Your Best Storytellers?
If you’ve ever felt like the magic of your work wasn’t fully showing up in your testimonials, this guide is your next step.
It’s the same process I use with my one-on-one clients, now available as a digital workbook and video walkthrough for $47.
Go from: “I’m doing meaningful work, but I don’t know how to show it.”
to: “My testimonials finally reflect the real impact of what I do and attract the right people because of it.”
