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Brand workshop attendees chatting about their businesses and brand stories

7 Questions to Turn Your Clients Into Your Best Storytellers (Through Testimonials)

What other people say about your work carries a weight that even your best copy can’t hold. A testimonial isn’t just a nice review. It’s proof of resonance. It’s the echo of transformation, captured in someone else’s words. But here’s the hard truth: most testimonials never actually say that. You know the kind… Short, vague, […]

Brand Storytelling Workshop in Big Sky, Montana

Discover the Story Behind Your Brand In today’s world of short attention spans and endless marketing noise, the brands that stand out are the ones that tell a deeper story. That’s why I’m leading a Brand Storytelling Workshop for the Big Sky Chamber in Montana — a 90-minute experience designed for business owners, creatives, and […]

Preparing for a Brand Photoshoot: Tips for Capturing Your Business Story

One of the biggest questions clients ask me when preparing for their new brand or website is:What kind of photos do I need? It’s a great question, because photography can either elevate your brand experience… or hold it back.The right images don’t just fill space. They tell your story, set the tone, and create the […]

The 4 Brand Stories That Shape Connection (And Which One Is Yours?)

When your brand is rooted in the story that’s already alive in what you do, everything clicks. Your message gets clearer. Your visuals feel intentional. Your offers finally make sense and your people find a homecoming in your brand, an opportunity to be a part of something larger than your offerings. Whether you’ve taken the […]

Categories vs. Tags: A Simple Guide to Organizing Your Blog

Categories vs. Tags: A Simple Guide to Organizing Your Blog

If you’ve ever felt overwhelmed trying to organize your blog content, you’re not alone. A well-structured blog isn’t just about writing great posts—it’s about making sure your readers can find what they need, when they need it. That’s where categories and tags come in. But what’s the difference, and why does it matter? Categories Are […]

Writing Resources to Discover Your Unique Voice

Finding your voice as a writer isn’t about mastering structure, perfecting grammar, or following a formula. It’s about learning to write the way you think, feel, and speak; without filtering yourself into something more polished, more expected, or more digestible. This isn’t about finding a voice that fits the mold. It’s about reclaiming the one […]

A Guide to Printing: Preparing Your Designs for a Flawless Print Experience

So, you have a beautifully on-brand design… Now it’s time to bring it into the real world. While I handle the design, you get to choose the printing details that feel most aligned with your brand—from materials and finishes to the final production process. Whether you’re printing business cards, packaging, or signage, here’s what you […]

How to Build Hype for Your Rebrand So Your Audience Is All In On Your Evolution

A study from Harvard Business Review found that brands that engage their audience in the creative process build stronger loyalty and excitement. When you share your behind-the-scenes moments, creative direction, and sneak peeks, you create anticipation—and that anticipation drives engagement.

Dubsado is my favorite CRM for service providers and small businesses

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If you’ve been looking for the perfect all-in-one system to manage your client workflow, send proposals, track leads, and automate your business processes, now is the time to jump in—because Dubsado is having a huge sale! From February 11 at 6am PT to February 26 at 3pm PT, you can save 30% on your first […]

Using Strategy to Craft a Brand that Feels Like Home

When it comes to building a brand, the visuals are often the first thing people notice. But great design isn’t just about pretty colors or eye-catching fonts—it’s about intention. It’s about creating something that not only looks good but also feels right, speaks to your values, and connects deeply with the people you’re trying to […]

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I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host

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