Here’s the thing about brand strategy, especially in the beginning:
It can feel like you need to have everything figured out before you move. Like strategy is some polished document you complete first—and only then, do you take action.
And sometimes that’s true.
But more often? It’s the action that makes the strategy clear.
Let me introduce you to a story that captures this perfectly.
The Artist Who Leads With Action
In case you’ve missed how obsessed I am with her—meet Katie Wyer Art.
Katie is a radiant example of how clarity and momentum can build not from waiting, but from doing. She’s not the type to sit around mapping the “perfect” launch plan. She leads with what she has. She moves.
Recently, she opened the content from my Winter Brand Strategy & Storytelling Subscription, and instead of overthinking or waiting for the ideal post…
She created something raw.
Real.
Resonant.
Within hours of opening the material, she shared:
“This is the year I’m giving you everything I’ve got.”
“This is the year I’m giving purpose to every single day.”
“This year I’m putting courage and determination before fear.”
It was magnetic. It sparked engagement. It created immediate connection.
Because it wasn’t planned to perfection. It was felt.
What If Strategy Isn’t a Plan—But a Response?
Here’s the secret I want to offer you:
Brand strategy isn’t about having it all figured out before you begin.
It’s about responding—intentionally—to what matters to you.
It’s about aligning your actions with the vision you’re stepping into.
You don’t have to wait.
You don’t have to be ready.
You just have to start. The clarity will come.
A Day of Strategy, Soul, and Showing Up
If you’re feeling the pull to take action, but wish you had a guide to help make sure that action builds toward something—this is what I do best.
I offer dedicated Strategy Days for creatives and business owners ready to evolve.
During these deeply intentional sessions, we:
- Craft a custom brand marketing roadmap
- Uncover the story your audience is waiting to hear
- Develop creative direction that feels like you
- Design a plan rooted in purpose—not performance
You’ll walk away with emotional clarity, strategic tools, and a path forward that feels real and rooted.
If, like Katie, you’re ready to step into your next evolution—and need someone to walk beside you as you do—you’re in the right place.
→ [Inquire here] for Strategy Days, brand identity design, or website design.
You don’t need the perfect plan.
You need to show up—with what you have.
And keep showing up until the story reveals itself.
P.S. If you, too, feel drawn to the moments between moments—the things that shape us, shift us, and call us forward—you might like The Reverie.
When I move things from my head and heart through my hands, it tends to make its way to The Reverie. Subscribe to my semi-monthly newsletter to gain exclusive access to storytelling tips, studio behind-the-scenes, and my deeply sacred, often untamed journal entries.
For more brand strategy, storytelling, and design resources to grow your business in 2025, click here to visit my Freebies page where you can snag the free storytelling guide for brands. This page is full of free downloads, design recommendations, the best business tools for running your business, as well as curated playlists for brands I’ve built. (Playlists are kind of my thing.)
For more support with the strategy and intention behind your business, visit the Brand Strategy & Design Shop and connect with me on Instagram for all the latest storytelling tips, brand features, and untamed studio behind the scenes.
