Industry
Business Systems and Operations
Project Scope
Brand Strategy | Brand Design
This project was all about designing an identity and online presence that could match the energy, expertise, and unapologetic personality of Alex Beyers Co.
Alex is the go-to operations expert and hype girl for industry-defining female founders—leaders who don’t have time for fluff but crave structure that still feels human. So we built a brand identity that blends boldness with hospitality, inspired by the camaraderie of industry powerhouses gathering over martinis and high-stakes strategy. From the hand-drawn brand marks to the rich color palette, every detail was designed to feel high-touch yet effortlessly cool—just like Alex herself.
We took this concept further with a retro-inspired menu design for Alex’s services—framing each offer like a curated selection at an upscale lounge, reinforcing the idea that systems and strategy can be both efficient and elevated. A signature cake illustration plays off Alex’s tagline, “Have your cake and eat it too,” a nod to the fact that her clients don’t have to sacrifice personal fulfillment for business success.
Every aspect was designed to ensure that when industry-leading women step into Alex’s world, they know they’ve found their ultimate right-hand woman in business.
Brand Strategy & Design for Alex Beyers Co
Brand Moodboard
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#B81D02
#461800
#DED1C6
Colors
Bold
Confident
Spicy
Unapologetic
Edgy
Magnetic Fearless
Keywords
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Pricing Guide
I recently completed a mini rebrand with her, where she took my existing brand visuals and completely elevated them. From the moment we started, I felt like I could just hand over my ideas—honestly, they were a bit vague—and she somehow just got it. Amy has this incredible ability to immerse herself into your vision and bring it to life with minimal guidance. The process was effortless on my end; she made it feel so easy and streamlined, handling all the heavy lifting.
What sets Amy apart is her blend of professionalism and genuine connection. She’s on top of her communication and timeline, yet she's the kind of person you can genuinely connect with, making every interaction feel like you’re chatting with a close friend who just happens to be a design genius. I didn’t have to worry about constant edits or back-and-forth—her initial concepts hit the mark, and the final product felt so uniquely me.
Amy’s work doesn’t just look good; it feels authentic and true to the brand I’ve always wanted. If you want a designer who truly cares and brings that next-level creativity to the table, I can’t recommend Amy enough.
If you’re an entrepreneur or creative looking for a designer who’s both wildly talented and a total joy to work with, Amy is your person.
Kind words from Alex
