And, as if that wasn't enough, I have even used the archetypes in my personal life. It's been fun and helpful to see how my motivations have changed throughout my life and how I can leverage the archetypes in crafting a wardrobe and interiors that are intentional and authentic to my personality. Amy has created a masterpiece with this guide, leaving my brands and life changed forever (in the best way)!"

"I just wanted to thank you for the brand archetype guide!!! A year ago I decided I wanted to start my own business, but was struggling with my personal branding, following the guide of "who is your ideal client and speak to them." I felt I was forcing myself into the girl next door and that isn't who I am. I read your guide and the light came on and I feel like I've found my voice! I have a new excitement for my business! Thanks!!!!"

"FINALLY had a chance to slow down with this & I loved every page. Not only did this provide clarification to me & what I’ve been witnessing in my own growth (I am 100% a Lover brand), BUT I am going to start using this in my client research.

Beautiful job, congratulations & THANK you!"

"Thank you for sharing this simplified way of looking at brands. I felt so much confusion when thinking about me, my brand, and my clients so the fact that I can loosely categorize them into a way of envisioning them... This is such a less restrictive way of envisioning my ideal client and you changed the game for me by introducing me to brand archetypes!"

"As a baby entrepreneur still learning the ins and outs of building a brand, this approach opened my eyes to how much thought should go into this process. It allows us each to explore how we identify as individuals and how we want our businesses to identify to the public. Amy’s knowledge and passion help to guide you if you are unsure and peek your curiosity as to where your company can go."