"Given the insight and clarity I have gained in my branding (including copy, positioning, and design), the fact that this guide is free truly blows my mind! This guide is visually pleasing, clear, and potent. Because of this archetypal storytelling guide, I have been able to get started on differentiating the brands of both of my businesses with greater clarity than ever before, not to mention the ease!"
"And, as if that wasn't enough, I have even used the archetypes in my personal life. It's been fun and helpful to see how my motivations have changed throughout my life and how I can leverage the archetypes in crafting a wardrobe and interiors that are intentional and authentic to my personality. Amy has created a masterpiece with this guide, leaving my brands and life changed forever (in the best way)!"
"Amy's undivided attention and engagement made our sessions feel like I was speaking with a business partner rather than a consultant. As a solo entrepreneur (who usually makes branding/strategy decisions alone) the value I received from the session alone was 100% worth booking. Not to mention the immense clarity and direction I'm still receiving from both of my brand strategy guides months later!"
"Thank you for sharing this simplified way of looking at brands. I felt so much confusion when thinking about me, my brand, and my clients so the fact that I can loosely categorize them into a way of envisioning them... This is such a less restrictive way of envisioning my ideal client and you changed the game for me by introducing me to brand archetypes!"
"Absolutely amazing. Only choose to work with Amy if you are ready to dive deeper into the meaning of your brand, your business and yourself. To give 1000% of yourself to the process because she will take that and create magic. Everything she does has a meaning, a purpose. This whole process is amazing, it's for the people who want to reimagine how they want to be seen."
"As a baby entrepreneur still learning the ins and outs of building a brand, this approach opened my eyes to how much thought should go into this process. It allows us each to explore how we identify as individuals and how we want our businesses to identify to the public. Amy’s knowledge and passion help to guide you if you are unsure and peek your curiosity as to where your company can go."
"I just wanted to thank you for the brand archetype guide!!! A year ago I decided I wanted to start my own business, but was struggling with my personal branding, following the guide of "who is your ideal client and speak to them." I felt I was forcing myself into the girl next door and that isn't who I am. I read your guide and the light came on and I feel like I've found my voice! I have a new excitement for my business! Thanks!!!!"
"FINALLY had a chance to slow down with this & I loved every page. Not only did this provide clarification to me & what I’ve been witnessing in my own growth (I am 100% a Lover brand), BUT I am going to start using this in my client research.
Beautiful job, congratulations & THANK you!"
what people are saying
This guide reveals how you can do the same—by crafting a strategy that drives connection, loyalty, and meaningful growth.
By leveraging an intentional archetypal story, you'll build a brand that stands the test of time, resonates instinctually with your audience, and visually communicates your brand’s identity. It will guide every aspect of your business—shaping your offerings, brand culture, and customer experience—while ensuring alignment with both your energy and your audience’s desires.
The world’s most iconic brands harness timeless storytelling frameworks called archetypes to create compelling experiences that connect with audiences on an instinctual, emotional level.
lover
magician
outlaw
innocent
hero
magician
ruler
everyman
explorer
There are 12 archetypal stories – each with its own profile of motivators, strengths, blind spots, and unique opportunities for connection. By leveraging an intentional archetype, you make it easier for your audience to connect with your brand on an emotional level.
It’s about crafting a deeply consistent and enduring expression of meaning. One that is universal, enduring, and undeniably relatable.
But intentional leveraging of archetypes is not about borrowing meaning for the sake of marketing or more sales.
free quiz to find out which story your brand might already embody
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Call in the right people with the story you're telling
Every powerful brand is built on a deeper story, the kind your audience feels instinctively. When you understand the emotional thread that runs through your work, it becomes easier to show up clearly, connect meaningfully, and create an experience that stays with people. This story becomes the foundation for how your brand looks, feels, speaks, and leads.
Download the free guide now & see what it unearths for you.
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I'd love to work with you to create your own artistic & memorable brand & website.
in a chapter of expansion?
If you’re here, I’m assuming your impact has outgrown the visual impression that carried you to where you are now. &, although there is so much to show gratitude for in this transition, you know that you would be holding your business back to not invest in a brand identity that makes your soul swell.
If you’re ready to shed old skin and run parallel with your purpose, yet only have the time or budget to keep your expansion close to home; the Unbridled Form Online Shop was meant for you. Explore The Art of Naming Your Brand, the Brand Strategy Foundations Kit, and dozens of artful creative resources.
