Your brand name is an identity that carries the soul of your vision, values, and aspirations. Like the whole branding process, choosing a name isn't a matter of aesthetics or trend following; it's about weaving together emotional meaning, symbolic significance, and practical considerations into an undeniably memorable experience. Lean into that with this collaborative guide by Unbridled Form x Lady Folk.
A brand name is more than just a label—it's the heartbeat of your business.
$47
the art of brand naming guidebook |
get the guide
naming checklist
securing a strong presence
trademarking
protecting your brand
word play
mood boarding
the art of naming
emotional journey of naming
we're covering...
This isn't just a guidebook hand-off and a "good luck." We're letting you in on all the branding resources and service providers we use for our own brands and on our client projects.
Next Steps
You'll get the extended video guide to archetypal storytelling for brands, helping you build a brand that stands the test of time and resonates instinctually with your audience.
Archetypes
Chelsea and I walk you through every step of Venoma Artistry's renaming and rebrand, because we recognize that these two journeys often go hand in hand and we want you to have the full story.
Real Example
& then there's the bonuses
There's a couple more secret ones too...
Thanks to the digital nature of this guidebook, and the fact you gain immediate access to all downloads and resources for personal or commercial use, I do not offer refunds. However, this is the process I use with every single one of my clients and is consistently one of their favorite parts of the process. I'm offering you this kit because it's my proven and trusted process and I believe in you using it well to get the clarity and confidence you're likely craving if you're still here. Feel free to read the testimonials about this process below though! Just know that nothing works unless you do. And I know you will, because you love your brand.
What if I don't like it? Can I get a refund?
After you follow the steps to source inspiration, explore your values, define your audience in terms of motivations and opportunities, hone in on your business goals, and do some mood boarding... it's time to bring it all to life in a meaningful way and these are ease-filled ways to do so such as: a mini course to train ChatGPT everything from brand manifestos, launch timelines, offerings, newsletters, and passive income ideas; artful social media and email templates, mockups, & sites; website content and launch planner to share your new brand with confidence. We'll share all those with you because the last thing you need is to go through this exercise and then leave your hard work chilling in a Google Doc versus being discovered in the world.
Okay, but what's next after I complete the strategy questionnaire?
This $47 guide covers the core of our one-on-one professional strategy and design services, at such a tiny fraction of the price. And the truth is that rebranding is less of an impulse purchase and more of an invitation. All entrepreneurs arrive at this place at some point in their journey, and (believe me!) it's something you have to be genuinely ready for. Because your brand is not some trendy marketing tactic; it's an ever-evolving reflection of you, your community, and the work you purposefully bring to the world. If you've been solving problems and sharing art in the most magnetic ways (and your folks are all in thanks to your dedication), but now you feel almost as though you have outgrown the box you put yourself in or are "playing it safe"... it's probably high time to invest in your next chapter in one way or another.
How do I know if this is a worthwhile investment for my business?
FREQUENTLY asked QUESTIONS
She truly goes ABOVE AND BEYOND for her people, actually that phrase doesn't even match what she does. She goes even higher than beyond! Her artistic design for web design and branding is just incredible."
— Shelly, Venoma Artistry
"Amy communicates so beautifully and presents everything to you in such an organized detailed manner.
These resources are the foundation of my signature process that gets intentional founders saying things like this:
Amy’s knowledge and passion help to guide you if you are unsure and pique your curiosity as to where your company can go, how we identify as individuals, and how we want our businesses to identify to the public."
— Victoria, Cedar Mountain Crossfit
"As a baby entrepreneur still learning the ins and outs of building a brand, Amy opened my eyes to how much thought should go into this process.
I've re-designed everything from my physical studio space to the way I approach social media content around the Magician archetype that this process unearthed. It's brought so much clarity to how I approach my brand."
— Casey, 3 Sheets Designs
"Amy's process of design and exploring archetypal stories has unearthed so much in my creative process that I never expected.
Unbridled Form is all about intentional experiences that feel as much like running wild as they do coming home. The Shop is full of design templates and brand resources offer endless possibilities to scale, and are the perfect tool to kick off your new chapter of growth. I trust these with my clients and my own business so I hope you find something that feels impactful for where you're heading next.
You might also like...
brand strategy foundations kit | $70
strategy questionnaire | $47
A deeper approach to unearthing a brand name, this is the most requested resource over the years by photographers, fellow brand designers, and entrepreneurs not yet ready to invest in one-on-one branding.
This kit includes both the naming guide and strategy questionnaire. Together, these resources will help you craft a deeply resonant brand identity - at a discount versus buying them separately!
