This has hands-down become the most requested resource over the years by photographers, fellow brand designers, and entrepreneurs alike.

$47

the brand strategy questionnaire |

get the questionnaire

notes for service providers

website considerations

business goals

moodboarding

audience psychographics*

sensory experiences

building connection

values & boundaries

we're covering...

Audience psychographics dive deeper than demographics by exploring the values, beliefs, interests, and motivations that shape your audience's behaviors and decisions. While demographics provide surface-level data—like age, gender, and location—psychographics reveal the emotional and psychological drivers behind why people connect with a brand. Focusing solely on demographics often leads to a one-size-fits-all approach, whereas understanding psychographics allows for a more tailored, authentic brand strategy that resonates deeply with your audience's true desires and aspirations.

okay, take back to the rest of the info

This isn't just a guidebook hand-off and a "good luck." We're letting you in on all the branding resources and service providers we use for our own brands and on our client projects.

Next Steps

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You'll get the extended video guide to archetypal storytelling for brands, helping you build a brand that stands the test of time and resonates instinctually with your audience.

Archetypes

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Chelsea and I walk you through every step of Venoma Artistry's renaming and rebrand, because we recognize that these two journeys often go hand in hand and we want you to have the full story.

Walkthrough

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& then there are the bonuses

There's a couple more secret ones too...

Didn't find what you're looking for? hit me (amy 🙃) up with questions →

Thanks to the digital nature of this guidebook, and the fact you gain immediate access to all downloads and resources for personal or commercial use, I do not offer refunds. However, this is the process I use with every single one of my clients and is consistently one of their favorite parts of the process. I'm offering you this kit because it's my proven and trusted process and I believe in you using it well to get the clarity and confidence you're likely craving if you're still here. Feel free to read the testimonials about this process below though! Just know that nothing works unless you do. And I know you will, because you love your brand.

What if I don't like it? Can I get a refund?

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After you follow our steps to source inspiration, play with words, explore protecting your brand, and secure a strong online presence for it... it's time to bring it all to life in a meaningful way and these are ease-filled ways to do so such as: a mini course to train ChatGPT everything from brand manifestos, launch timelines, offerings, newsletters, and passive income ideas; artful social media and email templates, mockups, & sites; website content and launch planner to share your new brand with confidence. We'll share all those with you because the last thing you need is to go through this exercise and then leave your hard work chilling in a Google Doc versus being discovered in the world.

Okay, but what's next after I go through this guidebook?

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This $47 guide covers the core of our one-on-one professional strategy and design services, at such a tiny fraction of the price. And the truth is that rebranding is less of an impulse purchase and more of an invitation. All entrepreneurs arrive at this place at some point in their journey, and (believe me!) it's something you have to be genuinely ready for. Because your brand is not some trendy marketing tactic; it's an ever-evolving reflection of you, your community, and the work you purposefully bring to the world. If you've been solving problems and sharing art in the most magnetic ways (and your folks are all in thanks to your dedication), but now you feel almost as though you have outgrown the box you put yourself in or are "playing it safe"... it's probably high time to invest in your next chapter in one way or another.

How do I know if this is a worthwhile investment for my business?

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FREQUENTLY asked QUESTIONS

She truly goes ABOVE AND BEYOND for her people, actually that phrase doesn't even match what she does. She goes even higher than beyond! Her artistic design for web design and branding is just incredible."

— Shelly, Venoma Artistry

"Amy communicates so beautifully and presents everything to you in such an organized detailed manner.

These resources are the foundation of my signature process that gets intentional founders saying things like this:

Amy’s knowledge and passion help to guide you if you are unsure and pique your curiosity as to where your company can go, how we identify as individuals, and how we want our businesses to identify to the public."

— Victoria, Cedar Mountain Crossfit

"As a baby entrepreneur still learning the ins and outs of building a brand, Amy opened my eyes to how much thought should go into this process.

I've re-designed everything from my physical studio space to the way I approach social media content around the Magician archetype that this process unearthed. It's brought so much clarity to how I approach my brand."

— Casey, 3 Sheets Designs

"Amy's process of design and exploring archetypal stories has unearthed so much in my creative process that I never expected.

Unbridled Form is all about intentional experiences that feel as much like running wild as they do coming home. The Shop is full of design templates and brand resources offer endless possibilities to scale, and are the perfect tool to kick off your new chapter of growth. I trust these with my clients and my own business so I hope you find something that feels impactful for where you're heading next.