When I first started sharing my work, I thought the problem was words.
I’d list out services, describe deliverables, explain the process until I was out of breath—hoping it would finally click for people.
But the more I talked, the less confident I felt.
It wasn’t the work that was missing.
It was the story underneath it.
Once I started weaving story into the way I introduced myself—on my website, in my emails, even in how I spoke to clients—I realized something simple and profound:
People don’t need more information.
They need to feel something.
That’s the essence of brand storytelling. And today, I want to share a few brand storytelling examples from my client projects—so you can see what it looks like in action and start uncovering the story within your own work.
1. Your Homepage Header: The First Chapter of Your Brand Story
When I began working with Shelly of Venoma Artistry, her website led with the phrase:
“Memphis Boudoir Photographer.”
Accurate, yes. But flat.
Now, her homepage begins with:
“Luxury boudoir photography devoted to preserving feminine expression beyond the physical form.”
That’s not just a title. It’s a story.
Reflection for you:
Look at your own homepage header. Does it sound like a label—or does it invite people into the deeper story of your work?
Try rewriting it to name the transformation, not just the service.
2. Brand Storytelling in the Client Experience
Shelly’s booking guide now mirrors the care and sensuality of her studio experience. After two years of serving her clients beautifully, we revisited the guide—refreshing FAQs, adding video testimonials, and weaving narrative elements that meet her clients where they are emotionally.
Before a woman even books, she already feels held. She senses the intention and devotion that define the brand long before she steps into the studio.
Reflection for you:
Walk yourself through your own client process—from first inquiry to booking confirmation.
Where could you add something that tells your story more clearly?
Even one intentional change can turn a “process” into a living brand storytelling example your audience remembers.
3. Storytelling Through Imagery
Shelly’s visuals tell the truth of her values. Her site features women of all body types and life stages, so when visitors arrive, they see themselves reflected immediately.
That’s not just representation—it’s resonance. It’s trust.
Reflection for you:
Scroll through the first few sections of your homepage.
Do your images reflect your values, or do they fall back on what feels safe and familiar?
Replace one photo with something that shows the truth of your story.
The Power of Story in Every Brand Touchpoint
That’s the power of story.
It transforms every part of your brand—from the words on your website to the way people feel when they interact with you.
If you’re looking for more brand storytelling examples or want to learn how to uncover your own, I’ve gathered several free tools to help you start:
- Brand Storytelling Workshop Replay — discover the story already alive in your work
- Brand Story Quiz — explore your brand’s archetype and emotional resonance
Your story is already alive in your work.
You only need to look closer to make sure your people can feel it.
