Claim & Maintain the identity that makes working with you nonnegotiable.
An ongoing intensive to support future Unbridled clients as they excavate an identity that makes their competition irrelevant
and returning Unbridled founders in the continuing work of executing their “category of one” brand strategy and development
Season One: “Becoming Inevitable”
The day you started your business, your industry handed you a script.
And several versions and many years of mastery later, you're still reciting from it.
I don’t blame you. Everyone else is too.
The problem is, you’re not everyone else. Your work is creativity wrapped in lightning, churning tides of transformation, and calm that descends like twilight.
You and I both know that the industry standard has never felt standard to you.
And I understand this paradox, because I’ve lived it.
Flinging myself out into the world in search of an identity to come home to. Trying on and discarding niches like a tree shedding leaves in fall.
The journey of becoming has taught me: the real value of what we do isn’t in our services. It’s in who you are when you're doing them — and who the people you serve get to become because of it.
industry standard
standard
Let me show you what I mean.
According to his industry, Tim was running a successful white glove business.
As a luxury chauffeur in Montana, his service was impeccable. His drivers were trained, his vehicles pristine, his reputation solid.
His brand looked like every other luxury transportation service. Professional fleet photos. Luxury experience messaging.
All the right boxes checked.
And the result? Clients who hired him for a $300 ride and moved on. He was profitable and entirely replaceable.
Then, we started the work.
With the industry stripped away, Tim wasn’t a chauffeur. He was a guardian. A storyteller.
We rebuilt Mountain Mule around that identity. Not around the fleet, the routes, or the service tiers — around the archetypal engine that had been driving him, while he was driving others.
Tim went from $300 airport transfers to $100K months — not once, but consistently.
Instead of trying to keep up with his industry, the industry started chasing him.
But even when other companies started trying to replicate what he was doing, they couldn’t. Because an identity molded from who you are at your core is indelibly, irrevocably yours.
Amy completely changed the game for Mountain Mule.
“
Her ability to ask the right questions, help us clarify who we are and what we’re really trying to do, and then translate that into something beautifully articulated can’t be overstated.
They’re tired, right down to their bones.
They’re trendy, and trending. But the message resonates, echos, and fades without converting. The effort leaves them winded with the effort of running after their industry, feeling like if they let their focus slip for just one second, it’ll roar right past them and leave them in the dust.
They’re aching under the weight of carrying their brand.
When the vision in their head and heart has to move through other people, growth starts to feel like a burden. Every decision comes back to them. Every client interaction has to involve them. Their team can’t replicate what they do because it doesn’t have a name.
They’re ideating about stars, but can’t form constellations.
They want to launch something new but can’t find the connective thread between what they’re envisioning and what they’re known for. So they don’t grow. They reinvent. A new website, new logo, new positioning. But when the glow of each rebrand fades, they still haven’t come home to themselves.
People work with me when they realize
There’s a cost to showing up in someone else’s version
Their identity fits like a shirt with an itchy tag.
They feel hemmed in by words like 'professional' and 'best practice.' Their services shift to accommodate what they think the market will pay for. They’re emulating what works for others, while uncomfortably aware that they're forcing themselves into a costume that reeks of someone else's scent.
Most strategists will try to fix these issues by examining the market. But I know that the answer was never out there.
But I know that the answer was never out there.
The kind of work we did with Tim doesn’t have to start with a 5-figure investment or end when the assets are delivered.
What called you to do this work before you even had a brand?
What message do you so desperately need to put out into the world?
And most importantly, if we stripped away the industry from your identity, who might we meet?
But It does require you to go looking for answers
A live brand strategy and positioning intensive for founders, presented in 3-month seasons. Open to both new and returning Unbridled clients.
For founding members:
$397, in full | $147 monthly
My own revelations rarely take place alone in front of a bank of pre-recorded content.
They’re won through heart-to-hearts on horseback, earnest talks over coffee, and real-time brainstorming with people I trust.
So the Collective is, first and foremost, a place for conversation.
In a once monthly session, Collective members will gather for a strategic excavation session with a specific focus.
Like how to embody your brand in your daily decisions. Attracting the clients who show up ready to sign, not negotiate. How to reclaim your voice and how to know when you’ve lost it.
You’ll bring your current challenges, your half-formed thoughts, and your lingering doubts. And then we’ll work through them - together.
With live hot seat coaching, you’ll witness other founders work through their blocks and make space for clarity to land. Between sessions, the work continues in a community container where you can build, unpack, and pressure test what we uncovered.
Consider it a collective effort.
What's Included // What's Included // What's Included // What's Included // What's Included // What's Included //
Monthly live 90-min session
Hot seat coaching (1-2 founders per session)
Access to the Collective community
Curated monthly resources
Replay access
Hot seat coaching (1-2 founders per session)
Hot seat coaching (1-2 founders per session)
Only choose to work with Amy if you are ready to dive deeper into the meaning of your brand,
“
your business and yourself. Everything she does has a meaning, a purpose. This whole process is amazing, it's for the people who want to reimagine how they want to be seen.
Taylor, Wild Roses Boudoir
Most founders know what they do. But they can’t explain why they do it.
And most strategists know the competitive landscape.
But they can’t help their clients navigate themselves.
So in The Collective, we’ll focus on IdentityFirst.
why
Watering down your message leads to people who need convincing, and turns every discovery call into a negotiation. But your real philosophy pulls in your best, most aligned clients without a second thought.
Building your brand around your role instead of your function opens up a rich landscape of possibility. It turns you fluid, letting you flow between priorities, instead of boxing you into a job description you wrote.
When your identity makes it onto paper, it becomes a code that your team can uphold. And when delegation becomes possible, so does growing without drowning in the undertow.
Trending turns you into another drop in a rushing stream. But disruption? Disruption breaks patterns. Disruption converts.
Season one:
becoming inevitable
In the Collective,
each season works toward one goal, and one season builds on the next.
Where the command of your brand identity courses through your veins like a drumbeat. You won’t need second opinions to determine your direction, because the way forward feels obvious.
Conviction
Where perspective is honed to a sharpened edge and your voice is unmistakable. You won’t talk about your work in generalizations or reach for your industry’s words: you’ll know how to find your own.
Language
Where prospects are willing to wait for you, projects become returning clients, and your peers turn into ambassadors for your brand.
Because they're not buying the deliverable. They're buying what happens when they work with you — and they can't get that anywhere else.
Traction
The collective won’t be the right space for everyone.
If you're still proving your concept or validating your core offer
It’s okay for some parts of your brand to be in flux. But successful Collective participants have moved past figuring out what we do and are deep in the work of deciding what we’re known for.
If you want done-for-you branding
This is the work that preps you for and helps you maintain the brand that’s built during a DFY branding service.
If you don’t have the capacity to join us live
I’ll ask you to wait until you do. This is a collective effort where we help one another build. Missing a call here and there is understandable, but this intensive isn’t geared to support passive participation.
Before we go any further, I should tell you:
But I sincerely believe it’s the right space for you.
Maybe you’re dreaming of working 1:1 with Unbridled in the future. Maybe you’re an existing client who isn’t ready for our time together to end. Either way, the Collective is a place where we can inhale, lean in, and hone the tools we need to keep telling the story we’re trying to claim.
you.
“She treated me like a friend and coached me through the process when I felt like a fish out of water.
I knew I could immediately trust her and finally felt like someone was on my side. If you are looking for someone who can really listen to you and understand you almost immediately, Amy is your girl."
Annika, Frannie’s Fight personal brand
“As a solo entrepreneur (who usually makes branding/strategy decisions alone), Amy made it feel like I was speaking with a business partner.
My favorite part was diving deep into both of my brands including how I could utilize the archetypes to simplify my messaging visually, verbally, and within my product suites for improved resonance. I had so much fun discussing the strategy ideas. Each session was a blast and packed with insights!"
Haley, Boudoir Photographer + Nutritionist
“I've been seen, felt and heard through every aspect of the process.
I have learned more about myself and how I want to take up space in this world. It has been a journey worth taking."
Eliza, Fern Creek Collective
Season one - Founder pricing
Pay in full: $397 for 3 months
Seasonal commitment: $147/month
Month-to-month: $197/month
(only available until April 30)
Season two - Standard pricing
Pay in full: $597 for 3 months
Seasonal commitment: $222/month
Month-to-month: $297/month
(founders renew at their current rate)
And Me?
I’m not a business or life coach.
But I am a brand strategist who’s spent 14 years watching my fellow creatives and founders squeeze revolutionary work into positioning that boxes them in and bends them out of shape.
And it pains me, every time.
The truth about providing a service is that your clients get your best. They get your full attention, your instinct, your most alive and present self.
In the background, we’re breaking, rebuilding, transforming, and pushing breathlessly onwards because the pull of our work is so powerful we just can’t stop.
It’s a silent, tectonic shift, and it means that you can wake up one day and realize that you’ve lost yourself inside the landscape of the brand you built.
Whew. Been there.
And maybe it’s the backcountry guide in me, but my role in the collective is to lead you back to yourself. To find the through-line that runs underneath every version of your work, name it, and let you lead from it.
I'm the person who helps you see what you're too close to see — and claim the identity that makes everything else possible.
And Me?
Amy mcgann, curator of the collective
1:1 Brand Audit & Strategy Call with Amy
Renew at Founder Rates
Priority Schedule Access
Book in for a 30 minute session for us to work through a specific aspect of your positioning or client experience together.
The Collective will shift to Standard Pricing at the start of Season Two. But as long as your subscription stays active, you’ll renew at introductory pricing and maintain access to all the previous content.
Unbridled’s Services tend to book up quickly. But Collective members get to jump my waitlist for any DFY service, Design Day, or Quarterly Design support.
The fine print you’re not missing
WE’LL KEEP THINGS BRIEF
You’re welcome to spend as much time in the community as you like, but in terms of official meetings, we’re looking at one day per month, for 90 minutes. That’s it.
You’re not committed to multiple seasons
If you’d like to renew, I’d love to have you and I’ll make it worth your while (hint, read the bonuses above). But you’re not locked in. You can join in any season, take a break between seasons, and return.
IF YOU MISS A SESSION, I’LL RECORD IT FOR YOU
I have a feeling you’re going to want to revisit our conversations, so all sessions are recorded and made available for you. While your subscription is active, listen to them whenever and as many times as you like.
fine print
The Pay In Full and monthly seasonal commitment options are available at a slight discount. Consider it my thank you for committing to the work we’ll be doing together.
Is the pricing the same for all tiers?
Yes. The seasonal structure is intentional — you can step away and return when the timing is right. But if you have to pause as a participant, consider keeping your subscription active. As long as you do, you’ll maintain your founding member rate and gain access to past sessions and material.
Can I pause between seasons?
You can continue into the next season, take a break, or leave. Your subscription needs to stay active to maintain access to previous content, but there's no pressure to continue indefinitely. Each season has a clear beginning, middle, and end.
What happens at the end of a season?
No. My goal isn’t to become a recurring expense in your QuickBooks that I hope you forget to cancel. Each season is a discrete container. You choose whether to continue, season by season.
Am I locked into an ongoing subscription?
What if I miss a session?
You'll have replay access. But don’t plan on missing our monthly call. Things that don't land the same way in the recording, trust me.
Then welcome back - this is designed foyou too. The Collective is where you stay in proximity to the method, continue refining your positioning, and witness other founders working through their own shifts. Many returning clients join to maintain momentum and stay connected to the work.
What if I've already worked with Unbridled Form?
Every live session includes 1-2 hot seats as focused, real-time coaching on one founder's specific positioning challenge, with the full group present. Hot seats rotate across the season so everyone has the opportunity. You can volunteer when something is live for you, or I'll call on people directly. Either way, no one sits on the sidelines the whole season.
How does hot seat coaching work?
Founding collective members have the option of booking in with me for a 30 minute strategy session. Typically, though, individual attention happens in the context of hot seats and group dynamics.
Will you be working with me 1:1?
Is this a mastermind or a membership?
Neither. Most masterminds are networking groups with loose agendas. Most memberships are content libraries with optional community. This is a live identity intensive with a specific outcome.
