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featured work

Full service design for DarLynn Delights

Honoring femininity in the Western lifestyle

scope of work:
brand strategy
brand design
shopify website
Mockups

For Darlynn Delights, the goal was clear: to create a brand that honors the legacy of women while celebrating authentic femininity and the strength of the cowgirl spirit. From the carefully crafted logo to the timeless design elements that nod to the American West, every detail is intentional. This project reflects the founder's vision of building a brand that connects with customers on a deeper level—one that feels as much like family as it does fashion.

We began by aligning the brand’s identity with the founder's personal story and values, focusing on heritage, resilience, and community. The result is a cohesive brand that speaks directly to the heart, telling stories of grandmothers and mothers woven into each handcrafted hat design.

website experience

The Shopify website was designed to provide an artistic experience, highlighting the quality and legacy behind every hat and making it feel like a scrapbook made on a Sunday afternoon in a farmhouse kitchen. It’s a space where customers feel connected not only to the products but to a community of women who honor their roots and own their stories. The user experience is intuitive and supportive, making shopping feel as personal as the hats themselves.

But this wasn’t just about a logo and a website. The final result is a brand that truly reflects the spirit of Darlynn Delights—a blend of heritage, strength, and the beauty of feminine power. From the online store to the marketing materials, every touchpoint serves to inspire and celebrate the wearer’s unique journey.

This project was a true labor of absolute love, and it’s an absolute pleasure to see how Darlynn Delights continues to honor its legacy and support the artful lives of the women who wear its hats.