Industry
Fine Art Boudoir
Project Scope
brand strategy | brand design | creative direction | website Design | Email & Social Templates | Merch Design | signage
Some projects change the way a business looks. Others change the way a business feels. But every once in a while, a project does something even bigger. It reflects someone back to themselves. That’s what my branding project with Déjà Revél was.
When Kara came to me, she already knew exactly who she was as an artist. Her work was undeniable—layered, transformative, deeply human. Her clients raved about the way she made them feel, about how they saw themselves in ways they never had before.
But her brand?
It wasn’t reflecting that depth.
Her old brand, Midnight Sun Boudoir, was functional but disconnected. It was built around where she used to be, not where she was going. The colors, the website flow, the client experience… It wasn’t wrong, but it wasn’t her.
So we started from the ground up, with strategy.
Brand Moodboard
It was frustrating because I know what I bring to the table with my business but lack the technical online know-how to make it happen on my own. I’ve already seen an uptick in inquiries since working with Amy!"
Kind words from Kara
We explored the story that was already alive in her brand, mapping out the energy Kara wanted her brand to embody and the feeling she wanted to evoke in her clients. And when we landed on a story of soul-deep transformation, everything clicked.
We rooted the brand in a story of revelation. Of seeing beyond the surface, guiding people to uncover what’s already within them, and creating an experience that feels almost otherworldly.
And isn’t that exactly what Kara does as a boudoir photographer?
She doesn’t just photograph women. She holds up a mirror (sometimes literally, sometimes metaphorically) and helps them see themselves in ways they never have before. She draws out something powerful, something undeniable, something already there but perhaps never fully seen.
We rooted into this story and almost immediately, she felt the shift. More inquiries. More aligned clients. More confidence in the way her business showed up.
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Colors
Electric Magnetizing
Sensual
Powerful
Moody
Keywords
Website
A curated collection of transformative, unapologetic, and passionate songs
I’m obsessed with you and all you create. You took my brand from good to absolutely and undeniably extraordinary. I couldn’t have done it without you and all your resources."
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Inspired by what you’ve seen? Let’s take that from 'someday' to starting now.
I work closely with just a few clients each quarter to build brands that are both expressive and enduring. Inquire now to explore what that could look like for you.