Industry
Beauty

Project Scope
Brand Strategy  |  Creative Direction  |  Brand Identity  |
Coming Soon: Showit Website Design

When Emily first reached out, she wasn’t searching for a brand that would impress.
She was looking for one that would feel like her.

The kind of brand that mirrors the experience she creates: unhurried, one-on-one, rooted in care.

Her hair services had grown since 2007 through trust and word of mouth, but the brand itself? It hadn’t caught up to the depth of what she was offering behind the chair.

She didn’t want to just look more polished. She wanted to root in. To create a space where the quiet luxury, the warmth, and the intentionality her clients already knew could live visually, too. What she hoped for most was a brand that felt like an extension of her space. Relaxed, artful, elevated without being showy.

And something that would still feel like home years from now.

If you’ve ever been in that in-between season, where what you’ve built still works but no longer feels like you, this one’s for you.

Brand Strategy & Design for Emily Mulhbauer Hair