Industry
Photography
Project Scope
brand strategy | brand design | creative direction | website Design
Felisha came to Unbridled Form with a story too rich to water down. After more than a decade of photographing weddings across New England, she had built a body of work full of emotional depth, full of presence, memory, and the kind of beauty that lingers long after the day ends. But her brand wasn’t holding the weight of that story. It wasn’t saying what her clients had always known: that she doesn’t just take photographs. She preserves the moments that make you who you are.
Through a refined brand strategy and visual identity, we created a framework that could hold both the emotional gravity of her work and the lightness, joy, and movement that shows up in her imagery. Her brand is now quiet and cinematic, editorial and heartfelt. just like her.
Brand & Web Design for Felisha Lees Photography, wedding photography rooted in legacy, feeling, and presence
Brand Moodboard
When I first saw it, I immediately felt confident in what I was I was looking at and seeing how this would fit within in a website was incredible. Like it built in brand authority. Girl... you did it."
“For the first time, I felt like I saw my brand.
Kind words from Felisha
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Colors
Nostalgic
Attuned
Emotive
Refined
Present
Cinematic
Keywords
I also crafted a custom homepage demo to help Felisha fully feel what this next chapter of her business could look like in motion... Layered, intentional, and deeply hers.
Because for someone like Felisha, nothing premade was ever going to fit. And that’s not a knock on templates. It’s a truth about what happens when your work is personal. When your voice is nuanced. When you’re not just selling a service but offering an experience that’s emotional, intuitive, and full of soul. Most templates are built for general categories. They try to stretch across styles and serve the widest possible audience. But Felisha didn’t need something general. She needed something grounded in her. Her perspective. Her rhythm. Her way of seeing people and preserving the moments that matter.
This brand and website were designed to honor that. To recenter on what matters most, hold space for depth, and reflect the kind of presence she brings to every frame.
This project included an intuitive design system built around subtle textures, timeless typography, and a classic-meets-creative logo suite that allows her work to breathe.
Website
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Inspired by what you’ve seen? Let’s take that from 'someday' to starting now.
I work closely with just a few clients each quarter to build brands that are both expressive and enduring. Inquire now to explore what that could look like for you.
