Industry
Art & Home Decor
Project Scope
brand strategy | brand design | shopify website | copywriting | photography guidance
When Katie reached out, she had recently crossed the threshold into life as a full-time artist—a moment that carried both exhilaration and vulnerability. She had stepped away from the familiar rhythm of part-time creation and into the full-bodied, all-in devotion of building a career from her art. Her old Squarespace site, which had once been a symbol of possibility, now felt too small for what she was holding. Her work had grown—wild, potent, alive—but her digital home hadn’t kept up.
There was a tug in her chest, the kind that artists know well: a craving for her online presence to feel like her. Not just show the work, but reflect the spirit behind it. She wanted a space that wasn’t just functional, but evocative. Something magnetic, clear, and unapologetically her.
Full service design for Katie Wyer, an Australian artist blending street style with fine art.
Brand Moodboard
The brand came alive in a minimal but spirited palette—neutral, grounding tones that gave her vibrant art room to shine. We designed a long, scrolling gallery to showcase how collectors were styling their pieces at home, turning her site into a living, breathing canvas of connection.
Typography played with contrast—soft curves with bold edges—mirroring the balance in Katie’s work. Product pages were infused with thoughtful storytelling, and new features like custom order requests and on-brand abandoned cart emails created a seamless journey from curiosity to purchase. We even wove in space for future growth, like her branded candle line and expanding home decor offerings.
Katie’s presence now feels as bold online as it does in person. She’s receiving more engagement, more aligned orders, more reviews that speak not just to the art, but to how it makes people feel.
We transitioned from Squarespace to Shopify, creating a cleaner, sophisticated frame that let her work breathe.
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Colors
Unapologetic
Layered
Expressive
Magnetic
Ambitious
Keywords
It was incredible how she seemed to know what I wanted better than I did. She’s lovely, easy to talk to, supportive, knows her stuff. I couldn’t be happier with my website she created for me. It’s me - but better! She got my vibe perfectly.
Eeek! I just looove it!!! WOW!! She captured my vibe better than I even know my vibe. I really love the product copy, new design, tagline of “Unapologetically…. Everything,” all of it! I’m thrilled!!!"
"Hiring Amy has been the best decision I've made for my business.
Kind words from Katie
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When a brand reflects not just what you make, but why you make it, something clicks. It becomes more than a business—it becomes a mirror, a movement, a message.
If you're craving a brand that speaks your truth—visually, vocally, and soulfully—I'm here. Let's shape it together.
