Industry
Art & Home Decor
Project Scope
brand strategy | brand design | creative direction | website Design | copywriting | photography guidance
When Katie reached out, she had recently crossed the threshold into life as a full-time artist, a moment that carried both exhilaration and vulnerability. She had stepped away from the familiar rhythm of part-time creation and into the full-bodied, all-in devotion of building a career from her art. Her old Squarespace site, which had once been a symbol of possibility, now felt too small for what she was holding. Her work had grown—wild, potent, alive—but her digital home hadn’t kept up.
There was a tug in her chest, the kind that artists know well: a craving for her online presence to feel like her. Not just show the work, but reflect the spirit behind it. She wanted a space that wasn’t just functional, but evocative. Something magnetic, clear, and unapologetically her. So that’s where we started. Not with the site itself, but with her essence.
Brand & Web Design for Katie Wyer Art, Blending Street Style with Fine Art
Brand Moodboard
Her palette? Neutral but spirited. Her type? Bold curves and soft edginess, mirroring the same balance in Katie's work. Her messaging? Direct, expressive, utterly hers. And once that brand foundation was set, everything else followed—her website, her packaging, her photography, her new home studio. Each experience of her work now aligned with a story deeper than just “what she sells.”
Katie’s presence is now unmistakable. People don’t just shop her work. They connect with it, remember it, feel seen by it. And that’s the power of building a brand from the inside out.
Katie’s presence now feels as bold online as it does in person. She’s receiving more engagement, more aligned orders, more reviews that speak not just to the art, but to how it transforms their space, their perspectives, and their lives.
All because of her dedication to starting with her brand and not just a new website.
We unearthed a visual brand story that wove together her gritty-meets-glam aesthetic with a devotion to lived-in beauty.
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Colors
Unapologetic
Layered
Expressive
Magnetic
Ambitious
Keywords
It was incredible how she seemed to know what I wanted better than I did. She’s lovely, easy to talk to, supportive, knows her stuff. I couldn’t be happier with my website she created for me. It’s me - but better! She got my vibe perfectly.
Eeek! I just looove it!!! WOW!! She captured my vibe better than I even know my vibe. I really love the new design, tagline of “Unapologetically…. Everything,” all of it! I’m thrilled!!!"
"Hiring Amy has been the best decision I've made for my business.
Kind words from Katie
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Inspired by what you’ve seen? Let’s take that from 'someday' to starting now.
I work closely with just a few clients each quarter to build brands that are both expressive and enduring. Inquire now to explore what that could look like for you.
