Industry
Brand Messaging & Copywriting
Project Scope
brand strategy | brand design | creative direction | website Design
Every creator reaches a point where the work still moves people, but the container no longer does. That’s where Chelsea of Lady Folk found herself.
Lady Folk has always been a home for artistry, story, and connection. The kind of copy that doesn’t just sell, but stirs something in your soul. Yet over time, the visual world around it began to feel too small for what she’d become. She was ready to shed old skin, to create something that could hold her evolution while still honoring every season that shaped her.
Our work together wasn’t about starting over. It was about remembering what mattered. We kept the script from her original logo — a nod to her creativity and playful edge — and built the rest of the brand around something more enduring, more refined, more her.
Brand & Web Design for Lady Folk, a brand messaging specialist and copywriter
Brand Moodboard
I believe in the power of emotive design almost as much as much as I believe in the power of words. To me it's an art form, a science & a love language wrapped in one. & although I enjoy design & have an eye for it, I wanted to invest in a professional who could take me to the next level. I am elated to send my copywriting and brand messaging clients to Amy so they can have the same moving and meaningful experience I did."
"I'm so damn grateful it was Amy who locked arms with me and guided me to the most vibrant version of my brand yet.
Kind words from Chelsea
#F1EADE
#F2E5DE
#B69B8A
#2D221B
Colors
Intimate
Poetic
Expansive
Enduring
Keywords
“Amy takes care of her own unlike anyone else I have ever worked with. Period."
Right away it was very clear to see that we shared similar values, roots and passions. But most importantly, she took the time to genuinely connect with me as a woman and learn about the intricacies and nuances of my business. The truth is that when a multidimensional creative or entrepreneur comes to a web & brand designer, they are going through a transitional phase full of just as much evolution and becoming as growing pains, doubts and fears. Since the day I met Amy she has reflected my imperfect beauty and divine talents right back to me. I felt seen & supported & it shows in the final product."
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Inspired by what you’ve seen? Let’s take that from 'someday' to starting now.
I work closely with just a few clients each quarter to build brands that are both expressive and enduring. Inquire now to explore what that could look like for you.
