Industry
Photography
Project Scope
brand strategy | brand design | creative direction | website Design
Every photographer reaches a point where their work is undeniable, but their brand no longer carries the same depth. That’s where Nokyu of NYNC Photo found herself.
Her photographs were never just about images. They carried the memory of place: the sound of a waterfall in the distance, the warmth of sun on your shoulder, the quiet presence between two people. Her old brand identity showed the work but not the spirit.
She was ready to step fully into her identity, not just as a photographer, but as an artist. And she needed a digital home that reflected that truth.
Brand & Web Design for NYNC Photo, an intimate portrait photographer
Brand Moodboard
Her palette: muted yet alive. Tonal, earthy neutrals, with deep natural-inspired accents to ground her presence and reflect her adventurous spirit.
Her typography: clean but expressive, with custom letter connections in the logo to mirror the sense of movement in her work.
Her messaging: intimate, artistic, unafraid to speak from the heart.
Every detail carried intention. Even the website's error page wasn’t left behind. It became part of her story, reimagined with “lost at sea” language, a nod to her love of the ocean and diving. Nothing generic. Every touchpoint, a reflection of her artistry.
We began with her essence. With the belief that artistry, not just imagery, should guide every layer of her brand.
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Colors
Artistic
Intentional
Immersive
Expressive
Connected
Keywords
Movement flows through a scrolling gallery where images shift while text holds steady. The textures, typography, and unexpected design choices whisper her story at every turn. Visitors don’t just see a portfolio. They feel her presence.
Her website is no longer a container for images. It’s an extension of her artistry. A place where people connect with her work, remember it, and carry it with them.
Now, stepping into NYNC Photo’s website feels like fully entering her world.
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Inspired by what you’ve seen? Let’s take that from 'someday' to starting now.
I work closely with just a few clients each quarter to build brands that are both expressive and enduring. Inquire now to explore what that could look like for you.
