2024 Review as a Brand Strategist and Designer

Maybe the real magic isn’t in doing more—it’s in doing less, but better.

I’m going to be honest—2024 was one of the busiest years of my life, and most of the time, it felt… not great. I stand proudly behind everything I launched into the world this year—I truly put my heart and soul into it—but it was also a lot.

I’m overwhelmingly thankful for everything the year brought and for what I made happen:

• Secured the trademark for Unbridled Form
• Launched my brand resource shop
• Attended Showit’s Spark conference and met so many online friends in person
• Made my first podcast appearance
• Moved from Wyoming to Montana
• Led my first in-person brand strategy & story workshop

Not to mention the wins for the other business I co-run with a dear friend: securing a trademark there as well, winning a national award, launching a shop and a free community, and rolling out an in-depth subscription.

It’s been a year of learning, stretching, and growing—and while I’m proud of every single accomplishment, I also learned a crucial lesson: to show up as my fullest self in my personal life, relationships, and business… I truly have to do less but better.

That’s the spirit behind my new brand subscription: aligning with the psychology of the season, not forcing it.

I designed this subscription for the dreamers, the doers, and anyone ready to show up with more ease, clarity, and intention—for themselves, their businesses, and their people.

Whether we’ve worked together before or not, this subscription is your opportunity to refine, align, and grow in ways that feel grounded and purposeful.

If we’ve already worked together: This is your chance to keep the momentum going. You’ve laid the foundation with your strategy, brand, or website—now it’s time to continue showing up like you mean it. Think of this subscription as your ongoing backup, helping you stay aligned with your vision and connected to your audience.

If we haven’t worked together yet: This is the perfect starting point. It’s a low-cost way to explore brand strategy and support, whether you’re launching something new, booking more services, or simply looking to refine your presence.

Here’s what you’ll get:

• Insights tailored to the psychology of the season, helping you align your brand with where your audience is right now.
• Actionable steps to refine your brand, connect more deeply with your audience, and grow your business intentionally.
• Creative prompts to inspire fresh ideas and keep you moving forward.
• Simple delivery—everything is email-based (with a Google Drive backup), so there’s no extra platform or overwhelm.

Enrollment is currently closed for this, with the first email arriving January 5, so you can start the year with focus and purpose.

If you missed it, no worries. I’ll be offering this again, and when the time feels right for you, it’ll be here.

In the meantime, I’ll be diving headfirst into this seasonal psychological framework myself—shaping how I tell stories, align my brand, and sell my offers.

This subscription is my way of making sure everyone has the tools they need to thrive—whether you’re ready for your next big leap or simply want to feel more connected to your work.

Here’s to a year of showing up boldly, aligning deeply, and creating something truly, undeniably, and uniquely you.