Archetypes are the cornerstone of everything I create. They guide how I approach brand strategy, design, and storytelling, serving as the foundation for every project, workshop, and strategy session at Unbridled Form. My process is deeply rooted in uncovering the essence of who you are and aligning your brand with that core truth.
This approach isn’t new to me. Over the years, I’ve led countless strategy sessions centered on archetypal exploration, crafted my signature brand archetype guide, and hosted in-person workshops that delve into the timeless power of archetypes. Let’s dive into why this process is so transformative and how it can support you in creating a brand that resonates on a profound level.
What Makes Brand Archetypes So Powerful?
Archetypes are universal patterns of human nature and storytelling. They reveal our deepest motivations, values, and frustrations while connecting us to our audience on an instinctual level. These patterns explain why certain brands, like Disney or Nike, cultivate such strong loyalty. Archetypes create clarity and connection by aligning your brand’s identity with universal human experiences.
Here’s why I center archetypes in every project:
- Clarity: They help you understand your brand’s role in the larger human story.
- Connection: They foster trust and resonance with your audience by aligning with shared values.
- Direction: Archetypes reveal your opportunities and blind spots, guiding intentional growth.
A Client’s Perspective: The Impact of Strategy Sessions
Haley Schroth, founder of The Fulfilled Fork and Haley Schroth Photography, shared her experience after booking not one but two strategy sessions with Unbridled Form:
“My favorite part of my Strategy Sessions at Unbridled Form was diving deep into both of my brands, including how I could utilize the archetypes to simplify my messaging visually, verbally, and within my product suites for improved resonance with the folks looking for my nutrition and photography services. Each session was a blast and packed with insights! I had so much fun discussing the archetypes and strategy ideas with Amy.
Plus, Amy’s undivided attention and engagement made our sessions feel like I was speaking with a business partner rather than a consultant. As a solo entrepreneur (who usually makes branding/strategy decisions alone), the value I received from the session alone was 100% worth booking. Not to mention the immense clarity and direction I’m still receiving from both of my brand strategy guides months later!
Don’t hesitate to book your strategy session with Amy at Unbridled Form. If you’re feeling the pull, go for it. In my experience, investing in Unbridled Form’s Strategy Sessions was the best thing I did for my businesses this year.”
Working with Haley was a reminder of why I do this work—to empower founders like her with the tools and clarity to make their brands a true reflection of their values and aspirations.
The Dedicated Brand Strategy Day: Tailored to You
At the heart of my work is the Dedicated Strategy Day—a dedicated, one-day experience designed to unearth your deeper purpose and craft a custom plan for your brand.
Here’s what’s included:
- Discovery Call and Strategy Questionnaire: We’ll start with a deep dive into your story and goals.
- Exclusive Strategy Day: Eight hours of my undivided attention to craft a marketing plan that aligns with your values and elevates your brand.
- 90-Minute Brand Strategy Meeting: A collaborative session to refine and solidify your direction.
- Comprehensive Brand Strategy Guide: Including positioning, storytelling, archetypes, audience personas, and more.
This immersive day is perfect for those ready to align their brand with their story and values while gaining the confidence to move forward with clarity. Inquire here for yours.
Free Ways to Dive Into Brand Archetypes
There are many ways to begin exploring archetypes and incorporating their power into your brand and some of them are totally free. Because I’ve found that when your soul learns what it’s been missing, your true north reveals itself. & I want that radical belonging and heart racing expansion for anyone courageous enough to take their Unbridled Form. Here are the paths I’ve created to support you:
1. Free Archetype Guide
Go at your own pace with my popular free guide. It’s designed to help you uncover your brand’s core archetype and start connecting with your audience on a deeper level. Get the free guide here.
2. Free Archetype Quiz
In just five minutes, this quiz will get your thoughts rolling and provide a starting point for exploring how archetypes align with your brand. Take the free quiz here.
3. Dedicated Strategy Day
For those ready to go all-in, my Brand Strategy Intensive offers a one-day deep dive into your brand’s archetype, story, and strategy, with my full support every step of the way. Inquire here for yours.
4. Brand Archetype Workshops
I host in-person workshops a few times a year in the Mountain West. Past workshops have been incredible opportunities to explore your brand while making connections with other inspired entrepreneurs. It’s been so fun to not only lead these and create a space for connection, but to see business owners supporting each other, swapping ideas, and test running concepts together.
5. Brand Strategy and Storytelling Subscription
This subscription offers ongoing monthly insights into branding, storytelling, and archetypal psychology. It’s perfect for those who want to align their brand with the season’s energy and evolve with purpose. I run these somewhat seasonally and the best way to hear about upcoming enrollment is to subscribe to The Reverie.
You’re Worthy of Belonging to a Brand That is Just as Infectious as You.
Whether you book a strategy session, download the guide, or join a workshop, my goal is to help you create a brand that feels like an extension of your soul. Archetypes are the key to unlocking that deeper connection—with your business, your audience, and yourself.
So, if you’re ready to create a brand that resonates and inspires, let’s take that first step together.
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