Marketing and brand strategy for a jewelry brand
Marketing and brand strategy for a jewelry brand

Align Your Brand with the Seasons—A Peek Inside My Winter Subscription

Filed in My Approach  /  January 24, 2025 /

If you’ve been following along for a while, you know how much I love weaving strategy and storytelling into every part of branding. That’s why this year, I launched something deeply meaningful to me: a seasonal brand strategy and storytelling subscription.

And let me just say—this isn’t your average offering. It’s a way to align your brand identity with the natural rhythm of the seasons, helping you grow with intention and clarity. This project has been sitting in my heart for years, and finally bringing it to life has been a dream come true.

Each month, I’ll guide you through a process of refining your brand messaging and storytelling, strengthening your brand voice development, and creating a visual narrative that connects deeply with your audience. Whether you’re focusing on crafting your visual identity guidelines or taking a deep dive into your brand architecture design, this subscription is about giving you tools to align your brand with your purpose.

Here’s a glimpse into what it’s all about:

What’s Included in the Brand Strategy & Storytelling Subscription?

This subscription is designed to bring depth and clarity to your branding process. Here’s what you can expect:

  • Seasonal insights: Explore how the psychology of the season impacts your audience’s behavior and how you can align your branding and website design to resonate with them.
  • Actionable steps: From creative prompts to brand audit and analysis, each month will include strategies to refine your brand experience design and messaging for greater impact.
  • Creative tools: Get inspired with exercises that help you embrace your story while aligning your logo design and branding with your vision.

All resources are delivered directly to your inbox, with everything saved in an organized Google Drive folder for easy access. It’s simple, streamlined, and avoids the overwhelm of adding another platform to your workflow.

Why Does This Matter?

Your brand isn’t just a marketing tactic—it’s an extension of your essence, a reflection of where you’ve been, where you’re heading, and what you stand for. But creating a brand that truly aligns with your story requires more than mood boards and aesthetics. That’s where brand strategy consulting comes in. This subscription bridges the gap between strategy and creativity, helping you build a brand that resonates for years to come.

I created this subscription for entrepreneurs who are ready to move past surface-level trends and create something rooted in authenticity. It’s about uncovering the truth of who you are and aligning your branding and website design, and everywhere else you’re showing up, with that story. It’s about being intentional with your brand design, thoughtful in your messaging, and consistent in how you show up.

What You’ll Walk Away With

When you commit to this process, you’ll gain:

  • Confidence in your brand identity and the clarity to communicate your vision.
  • Practical tools to align your social media, emails, branding, and website design with your story and audience.
  • A renewed sense of creativity as you step into your brand with intention.

The strategies we’ll explore are enduring and effective, from storytelling strategies to ultimate consistency in all the online and in-person ways you’re showing up. Whether you’re building a new business or evolving an existing one, this subscription helps you take the next step with purpose.

The Details

The Subscription runs for three months (the winter cohort is currently running January to March) and is $97 for transformative, actionable content. Each email is packed with tools to help you elevate your branding process and connect with your audience. You’ll start every month with clarity and direction to refine your brand in ways that make an impact.

While enrollment for this round is closed, you can still join the waitlist for the next season. This is your opportunity to create a sustainable brand strategy and build a business that aligns with your long-term vision.

Join the Waitlist

If you’re ready to explore your brand’s story and align it with the psychology of the season, I’d love to have you in the next round. You can get on the waitlist here to learn more, and get a sweet discount on the next round.

In case we haven’t met yet, I’m Amy — a brand strategist and website designer forever daydreaming along the hills of the high country. I’m a functional artist, a lover of texture and typography, and a loose cannon on the dance floor (swing dancing of course). Growing up on horseback, I’ve always admired wild stories in even wilder places. But it took me coming out West to start writing my own. In the backcountry of Wyoming, I fell in love with a stubborn and scrappy horse who awoke within me a deep appreciation for the beauty in connection. & now I live out my days to do the same for you. Because I’m a firm believer that when we share what’s relentlessly pounding in our hearts, we will always be in good company. Get to know me and Unbridled Form a lil bit more.

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