Liz Vogel has lived a life most wouldn’t believe if it weren’t so well told—from pioneering early digital platforms to navigating unexpected happenings that demanded both courage and clarity. But what’s most striking about Liz isn’t the story points. It’s how she tells them. With a feeling that lingers. With memory that feels like light drifting in. And with a sense of humor that reminds you not to take any of it too seriously.
Liz’s story offers a masterclass in saying yes before you’re ready and figuring it out as you go. Whether she was building curriculum for a field she’d never studied, shaping tech teams around the globe, or standing her ground amidst a professional power struggle, Liz models what it looks like to trust your instincts and honor your own lane.
Meet The Stories That Form Us Guest Liz Vogel
Liz Vogel has a habit of finding herself in the middle of extraordinary stories. From launching one of the first online sports journalism platforms in the ’90s to navigating the mafia-tangled inner world of Harrods of London, Liz brings a life lived boldly, with clarity, humor, and heart. In this episode of The Stories That Form Us, we reflect on the chapters that shape us, the defining threads of identity, and what it means to hold onto yourself in work, life, and love.
What surfaced in this conversation wasn’t just a timeline of career pivots or personal stories. It was an invitation to look at how we become the people we are. What we risk. What we remember. And what we carry forward.
A Few Themes That Rose to the Surface:
Identity is shaped by the questions we ask ourselves
From childhood memories defined by music, scent, and the angle of the light, to leadership roles grounded in honoring people’s unseen contributions, Liz has always been led by feeling, meaning, and deep curiosity. She asks questions like: “What don’t you want to happen?” and “Who do you want to be in conversation with each day?” Those questions—and the way we answer them—become cornerstones of identity.
Integrity sometimes sounds like “no, thank you”
From fending off a would-be investor who tried to pat her on the head, to removing herself from a toxic corporate environment working for a legendary department store run by the Eqyptian mafia, Liz demonstrates a rare strength: the ability to leave with grace, even when the cost is high. Her sense of self isn’t performative. It’s rooted. And it’s allowed her to build a life and career on her own terms, without apology.
The story isn’t always about what you’re doing—but who you’re becoming
Liz has held titles in tech, education, healthcare, organizational development, and more. But the real through-line isn’t what she did. It’s who she was while doing it. Liz seems almost unshaken by the unknown. But the truth is, she’s deeply grounded in the art of curiosity. Her north star is not control, but wonder. Not expectation, but experience. That posture of openness reshapes how we meet every room, every role, every season.
Through the Lens of Story
At Unbridled Form, we believe that your brand—and your life—is shaped by the stories you carry, the ones you’re still discovering, and the ones you feel called to live into. Liz’s story reminds us that identity is an evolving, lifelong practice. That we can meet uncertainty with curiosity. That integrity is built moment by moment, choice by choice.
The Stories That Form Us
The Stories That Form Us is a podcast about the narratives shaping our creative work, our brands, and the way we move through the world. It’s also a production of Unbridled Form—a brand strategy and design studio devoted to helping entrepreneurs and creatives tell the story only they can tell. Through story-led branding, artistic design, and websites that feel like home, we help you uncover what’s already true—and build from there.
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