Brand archetypes

Recently I announced that I’m developing a new DIY brand offering, inspired by what you guys told me you wanted in the survey I ran last fall. To recap, nearly everyone asked for the tools to help them take ownership of and to level up their client processes and brand styling. I knew there was a deeper […]

Introduction to Brand Archetypes

Archetypes, My Approach

Unapologetically, Everything… Katie is an energizing artist who paints women as they are — strong, soft, vulnerable, passionate, and an absolute force to be reckoned with. She had DIYed her original website but outgrew it more quickly than she could have ever imagined. We partnered up to create a clean and sophisticated web design that […]

Brand identity, web design, & copywriting for Katie Wyer Art

Client Showcase

Showit Web Design and Branding Process

Let me guess — you’ve outgrown your DIY brand & website. That’s something you should be proud of. You’re ready for more and you deserve it. But to make it all come together, you’ll need a few things. Maybe it’s branding that finally feels like someone read your mind, a website that tell your story, or […]

Behind-the-Scenes: Showit Web Design Process

My Approach

Education  /

Real Life  /

Travel  /

Editorial  /

Engagements  /

my approach  /

Client showcase  /

tips & tutorials  /

Journal home  /

archetypes  /

the reverie

The Journal

where ideas form fearlessly

How to Purchase a Domain (.com) for Your Website

Tips & Tutorials  / 

How to provide the best feedback

Tips & Tutorials / 

Guide to File Types for Branding & Showit Web Design Projects

Tips & Tutorials / 

Brand & Showit Website for an Experiential & Shamanic Healer

Client Showcase  / 

Get Your Free Month of Showit

Tips & Tutorials / 

Branding a Nonprofit Using the Hero Story Within an Industry of Caregivers

Archetypes, Client Showcase / 

Soft & Flowy Meets Bold & Badass

Client Showcase, My Approach  / 

Creative direction & brand/web design for a global equine community

Client Showcase / 

Brand identity, web design, and copywriting for a copywriter

Client Showcase, My Approach / 

Custom brand illustrations for Crowe Copywriting

Introduction to Brand Archetypes

Archetypes, My Approach  / 

Brand archetypes
the reverie
the reverie

When I move things from my head and heart through my hands, it tends to make its way to The Reverie. Subscribe to my semi-monthly newsletter to gain exclusive access to storytelling tips, studio behind-the-scenes, and my deeply sacred, often untamed journal entries.

Ramblin' in Reverie

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Kalu Ndukwe Kalu

The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy.

now booking fall 2024 & beyond. inquire to explore a creative collaboration →
now booking fall 2024 & beyond.
inquire to explore a creative collaboration →

a blend of inspiration, support, & artistic celebration