Design support for Lady Folk Co, a creative studio serving up poetic storytelling for electric brands...
& women who give a damn.
scope of work:
creative direction
showit template customization
business tool integration
Chelsea had an incredibly colorful vision for the next evolution of her brand. And by colorful I mean pink. My main role was providing guidance and support in implementing her brand fonts and illustrations in the layered, electric vibe she was going for while keeping her site clean, curated, and easily readable. Because eye-catching, vibrant design is nothing without the written story and strategy leading the way.
We balanced her high-end, editorial shots with scenes that felt less staged and styled, to let some of her stay-a-while, queen-of-the-dive-bar vibe shine through. Our blank canvas was Tonic Site Shop's Manhattan template, shown below, on which we layered her imagery and illustrations to create a curated, gathered feel with unexpected transitions providing surprise and delight throughout the experience. We also focused on guiding the visitor through her site as if she were strolling main street giving a tour of her home town and swapping stories.
new experience
Chelsea had originally customized the Manhattan Showit website template by Tonic Site Shop and I remember feeling like I was home the first time I stumbled onto her website. But like so many of our entrepreneurial journeys, there came a time when Chelsea was ready for an online experience that felt electric, bold & undeniably Lady Folk.
"I'm so damn grateful it was Amy who locked arms with me and guided me to the most vibrant version of my brand yet. I believe in the power of emotive design almost as much as much as I believe in the power of words. To me it's an art form, a science & a love language wrapped in one. & although I enjoy design & have an eye for it, I wanted to invest in a professional who could take me to the next level - throw punches in visual identity to match my community-driven copywriting."
(cont) I believe in the power of emotive design almost as much as much as I believe in the power of words. To me it's an art form, a science & a love language wrapped in one. & although I enjoy design & have an eye for it, I wanted to invest in a professional who could take me to the next level - throw punches in visual identity to match my community-driven copywriting."
"I'm so damn grateful it was Amy who locked arms with me and guided me to the most vibrant version of my brand yet.
starting point
"Amy takes care of her own unlike anyone else I have ever worked with. Period. Right away it was very clear to see that we shared similar values, roots and passions. But most importantly, she took the time to genuinely connect with me as a woman and learn about the intricacies and nuances of my business.
Brand design assets by Alpine Lupine / Brand photography by Cari Faye
(cont) The truth is that when a multidimensional creative or entrepreneur comes to a web & brand designer and copywriter, they are going through a transitional phase full of just as much evolution and becoming as growing pains, doubts and fears. Since the day I met Amy she has reflected my imperfect beauty and divine talents right back to me. I felt seen & supported & it shows in the final product.
Which, to me, is incredibly important to find in a designer. There to not only give me direction and reassurance in website strategy, but to reflect my brand back to me in all of its electricity. Unbridled Form delivered that & so much more. I am so proud of my website & I am even more elated to send my copywriting and brand messaging clients to Amy so they can have the same moving and meaningful experience I did." - Chelsea
The feeling could not be more mutual. Turns out, Chelsea is my Wyoming creative soulmate. Between Unbridled Form's strategy and design specialties and Lady Folk Co's messaging and social media management expertise, we offer the full service creative experience. Together we'll ensure that you not only say it like you mean it, but that you show up visually in your brand's fullest expression. Because when Lady Folk goes wildly Unbridled, there's no doubt you will have the impact you've been craving.
I'd love to partner with you to create your own artistic and memorable brand and website.
artistic and memorable
Compelling innovation inspirational; humanitarian replicable best practices grit. Humanitarian, circular, program area; inclusion social entrepreneur, movements indicators engaging strategize program area issue outcomes resist gender rights inclusive.
Compelling innovation inspirational; humanitarian replicable best practices grit. Humanitarian, circular, program area; inclusion social entrepreneur, movements indicators engaging strategize program area issue outcomes resist gender rights inclusive.
Matte Gallery