The Magician Archetype in Branding: How Déjà Revél Transformed Its Story and Client Experience

Some projects change the way a business looks. Others change the way a business feels.

But every once in a while, a project does something even bigger—it reflects someone back to themselves.

That’s what my branding project with Déjà Revél Fine Art Boudoir was.

A Brand that Didn’t Reflect Its Depth

When Kara, the founder of Déjà Revél, came to me, she already knew exactly who she was as an artist.

Her work was layered, transformative, deeply human. Her clients raved about the way she made them feel, about how they saw themselves in ways they never had before.

But her brand?

It wasn’t reflecting that depth.

Her old brand, Midnight Sun Boudoir, was functional but disconnected. It was built around where she used to be, not where she was going. The colors, the website flow, the client experience—it wasn’t wrong, but it wasn’t her.

Building Déjà Revél: A Boudoir Photography Brand Rooted in Strategy and Story

So we started from the ground up.

Before we touched design or color palettes, we went deeper. Into the soul of the brand.

We explored brand archetypes, mapping out the energy Kara wanted her brand to embody and the feeling she wanted to evoke in her clients.

And when we landed on The Magician, everything clicked.

Why the Magician Archetype?

The Magician is all about revelation. It’s about seeing beyond the surface, guiding people to uncover what’s already within them, and creating an experience that feels almost otherworldly.

And isn’t that exactly what Kara does as a boudoir photographer?

She holds up a mirror (sometimes literally, sometimes metaphorically) and helps her clients see themselves in a way they never have before. She draws out something powerful, something undeniable, something already there but perhaps never fully seen.

So when Kara landed on the new brand name of Déjà Revél, which means already revealed, she knew. It was her.

From there, everything else unfolded with so much ease.

We redesigned her brand identity, full of luxe, electric green tones and a reflective monogram to symbolize her signature mirror poses, the moment of recognition when a woman sees herself clearly for the first time.

We rebuilt her client experience, from custom booking guides to session prep guides, ensuring every touchpoint felt like she was personally walking her clients through the experience.

We built a Showit website that matched the flow of her client experience, so that from the first click, women felt something. They saw themselves. They knew they belonged here.

We reimagined her entire studio interior design, so that stepping inside her space felt like stepping into a whole world.

And almost immediately, she felt the shift. More inquiries. More aligned clients. More confidence in the way her business showed up.

A Brand That Holds People Before They Even Step Inside

Kara’s words say it best.

“I still stand by your work being the best investment I’ve ever done for my business. I’m obsessed with you and all you create. You took my brand from good to absolutely and undeniably extraordinary. I couldn’t have done it without you and all your resources.”

This project was so meaningful because it wasn’t just a brand or website redesign.

It was a reflection.

Kara wasn’t hiring me to create something out of thin air. She was asking me to do what she does for her clients—to hold up a mirror and show her the depth that was already there.

And seeing it all come full circle—to step into that space as her client, to feel firsthand the experience we had designed together—was one of the most surreal, full-circle moments of my career.

What struck me most, though, was how comfortable I felt. Here I was, vulnerably standing in front of one of my clients—someone I had just met in person for the first time—doing something I never thought I’d do. And yet, I felt completely at home.

Maybe that’s the magic of stepping into a space and an experience that’s been so carefully and intentionally built. A space where every detail, every touchpoint, every moment is aligned with the vision behind it and designed to make you feel like you’re right where you’re supposed to be.

Because the best brands don’t just exist.

They hold people.

They call them in.

They create a feeling so strong, so undeniable, that before someone even steps inside, they already know.

And Déjà Revél will always stand out as one of those rare projects where everything aligned. It’s a reminder of why I do this work. Because the right brand doesn’t just represent a business.

It reveals it.

If you want to explore the Unbridled Form x Déjà Revél Fine Art Boudoir collaboration, which tackled:

• Brand strategy for her boudoir photography brand
• Luxury boudoir brand design
• Interior design
• Showit web design
• Booking guide & session prep website pages
• Custom packaging & signage
• Luxury brand textures & business cards
• Social media templates
• Flodesk email templates

…You can check it out here!

P.S. If you, too, feel drawn to the moments between moments—the things that shape us, shift us, and call us forward—you might like The Reverie.

When I move things from my head and heart through my hands, it tends to make its way to The Reverie. Subscribe to my semi-monthly newsletter to gain exclusive access to storytelling tips, studio behind-the-scenes, and my deeply sacred, often untamed journal entries.

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