Most people don’t realize how much of their identity shows up in their work. Yet becoming the artist of your brand has far less to do with your industry and far more to do with the intention, presence, and story you bring to everything you create. Artistry isn’t reserved for photographers, designers, or traditional creatives. […]

When I first started sharing my work, I thought the problem was words.I’d list out services, describe deliverables, explain the process until I was out of breath—hoping it would finally click for people. But the more I talked, the less confident I felt. It wasn’t the work that was missing.It was the story underneath it. […]

There are a handful of brands I’ll always keep up with because they remind me what good brand storytelling in marketing actually feels like. TONIC Site Shop is one of them. If you don’t know TONIC, they’re the creative force behind some of the most artful, strategic website templates out there — the kind that […]

One of the biggest misconceptions about brand storytelling in marketing is that growth requires a total overhaul. But the truth is, your brand rarely needs to be rebuilt from the ground up. What it often needs is a story shift. And those shifts don’t come from massive rebrands or dramatic redesigns. They come from subtle, […]

You’ve launched. You’re in love. So… what now? You’ve just unveiled your new brand or website.The visuals? Chef’s kiss.The copy? Clear, confident, unmistakably you. You hit publish, pour a celebratory glass of wine, and take in the glow of this new digital home you’ve built. But after the launch day hype settles, most entrepreneurs quietly […]

I love an analogy.They help my scattered, yet Type-A brain make sense of big concepts like emotional branding and brand storytelling—the kind that can feel abstract until you ground them in something real. Lately, I’ve been circling back to the idea of friendship and how much it mirrors the way we connect with a brand. […]

I’ve seen it happen again and again: a boudoir photographer with undeniable artistry and a client experience that moves people, but a brand that’s still carrying the weight of who they used to be. At first, it doesn’t seem like a problem. Business is steady. The photos are admired. Clients leave glowing reviews. But beneath […]

In this episode of The Stories That Form Us, I sit down with Jen Brewster, founder of On the Mountain Addiction Counseling in Bozeman. Jen’s path moves from a career in hospitality marketing to licensed addiction counseling after losing her mother to overdose. We talk about how mountains became more than a metaphor for her, […]

There have been so many times I’ve struggled to answer the simplest question: “So, what do you do?” For creatives, this is where brand storytelling begins. For years, my response was some version of:“I’m a brand and web designer for intimate photographers and artists.” And most of the time, people would nod politely, tilt their […]

There’s no limit to the experiences we get to live in the time we have. And one of the most powerful ways I’ve found to hold those experiences is through the Brand Storytelling Archetype Quiz—a tool that helps you name the story already alive in your work. We were told to pick a lane. To […]