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My Approach

2024 Review as a Brand Strategist and Designer

Maybe the real magic isn’t in doing more—it’s in doing less, but better. I’m going to be honest—2024 was one of the busiest years of my life, and most of the time, it felt… not great. I stand proudly behind everything I launched into the world this year—I truly put my heart and soul into it—but […]

Winter 2025 Brand Strategy & Story Subscription

I could sit here and try to write the perfect pitch for the upcoming brand challenge I’m running from January to March. Craft something clever, convincing, or packed with the kind of words that make you hit “sign me up” without hesitation. But here’s the truth: if you’ve been following along, you already know what […]

Soft & Flowy Meets Bold & Badass

“I like soft and flowy but bold and badass. Is that even a realistic combo? 😂” Sure is. “Lemme gush just a bit… I seriously cannot thank you enough. Not just for the GORGEOUS website you created for me, but for being SO easy to work with. You saw my vision when I couldn’t and […]

Custom brand illustrations for Crowe Copywriting

Brand identity, web design, and copywriting for a copywriter

Ashley is a copywriter who specializes in email marketing for early childhood brands. After niching down further, Ashley was ready to invest in a website that would help her reach her dream clients and support major growth in her business. Her previous website was a simple design that was professional but no longer matched the […]

Brand archetypes

Introduction to Brand Archetypes

Recently I announced that I’m developing a new DIY brand offering, inspired by what you guys told me you wanted in the survey I ran last fall. To recap, nearly everyone asked for the tools to help them take ownership of and to level up their client processes and brand styling. I knew there was a deeper […]

The Unbridled Experience: Where Artistic Observation Meets Human Connection

My approach runs parallel with all of the people and places that have expanded my soul. You’ll find that every step of the Unbridled process is backed by experience and intentionality. Sure, we will revel in a roadmap that is result-driven (because that’s why you’re here), but nothing about our collaboration will be overly streamlined […]

In the Mood

Consider this your blog playlist. Search the blog or browse some of the top searches / categories below.

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18 AI Prompts for More Realistic Stock Images

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ABOUT the Author

I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host

Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr. Af chartreuse prism yr synth pork belly trust fund umami.

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