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I normally never fly Southwest. But this time, the experience unexpectedly taught me more about archetypes in branding than any book or workshop has in months. I only book Southwest when the timing works or I’m traveling more than usual. The no-seat-assignments frenzy and the one-snack-for-all situation have never been my thing. But on this […]
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ABOUT the Author
I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr. Af chartreuse prism yr synth pork belly trust fund umami.
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