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There are a handful of brands I’ll always keep up with because they remind me what good brand storytelling in marketing actually feels like. TONIC Site Shop is one of them. If you don’t know TONIC, they’re the creative force behind some of the most artful, strategic website templates out there — the kind that […]
One of the biggest misconceptions about brand storytelling in marketing is that growth requires a total overhaul. But the truth is, your brand rarely needs to be rebuilt from the ground up. What it often needs is a story shift. And those shifts don’t come from massive rebrands or dramatic redesigns. They come from subtle, […]
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I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host
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