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Being Unforgettable in Branding: Why Easy Brands Get Ignored

Most brands try to be easy. Clear packages.Clean promises.Predictable language that feels safe and familiar. That approach sounds smart.It also makes brands invisible. Your work does not fit neatly into a box.Trying to make it convenient flattens the very thing clients remember. Clients Do Not Remember Ease. They Remember Impact. People do not tell stories […]

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I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host

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