How to Use Quizzes to Grow Your Business

Learning about our audience (and offering them interesting ways to learn about themselves!) is essential for showcasing our value to potential clients and customers and growing our business. Quizzes can be both entertaining and informative, offering a break from traditional and expected content formats (like blogs, but thanks for reading). This entertainment factor can lead to both social sharing and buy-in with your brand.

From a business perspective, quizzes are valuable tools for collecting data and insights about your audience. By asking targeted questions within the quiz, businesses can gather valuable information about their audience’s preferences, behaviors, and pain points – and tailor their offerings, content strategies, and other audience touch points for maximum impact.

So enter quizzes – a great way to boost engagement and opt-ins for your brand.

Understanding Your Audience

To create compelling content, you first need to understand who you’re creating it for. This is where quizzes shine. By offering your audience an interactive experience, quizzes provide invaluable insights into their preferences, interests, and pain points. I love using quizzes for psychographic insights, such as what motivates my audience and what they’re drawn to. You could also call this a personality quiz.

A personality quiz is the most popular quiz type because it helps others learn more about themselves and make informed decisions about what products, services, or lifestyle goals could be most aligned for them.

..and if you’re the brand who helps them get there, all the better to begin by offering a free way to get some personalized recommendations.

Digging deeper, quizzes allow you to segment your audience based on their responses, enabling you to deliver personalized content that resonates with each group. When you create a quiz using a platform like Interact, you’ll be able to add your quiz takers to specific segments on your email list to send them super tailored follow-up content based on their results.

Tailoring Content to Your Audience

Armed with insights from your quizzes, it’s time to put that data to good use and tailor your content accordingly. Personalization is key to driving engagement and building brand loyalty, and quizzes provide the insights you need to customize your offerings, content, and overall biz strategy.

Start by analyzing the results of your quizzes to identify common themes, preferences, and pain points among your audience segments. Use this information to inform your content creation process, making sure that each piece of content addresses the specific needs and interests of your audience.

From blog posts and social media campaigns to email newsletters and product offerings, every piece of content you create should be crafted with your audience in mind. By speaking directly to their interests and providing solutions to their problems, you’ll establish yourself as a trusted authority in your niche and foster deeper connections with your audience.

Actionable Tips to Build Your First Quiz

Let’s get specific. Here are some actionable tips to help you get started making your first quiz:

1. Define Your Goals: Before you start building your quiz, take some time to define your objectives. Are you looking to gather insights about your audience, generate leads, or drive traffic to your website? Clearly defining your goals will help guide the design and implementation of your quiz.
2. Choose the Right Format: There are many different types of quizzes you can create, from personality quizzes to assessments and polls. Choose a format that aligns with your goals and audience preferences. Personality quizzes are great for engaging users and providing personalized results, while assessments can help you gather valuable data about your audience’s knowledge or behavior and help you create how-to content that meets them where they’re at.
3. Craft Compelling Questions: The success of your quiz hinges on the quality of your questions. Craft questions that are understandable and relevant and provide valuable insights into your audience. Avoid generic or boring questions, and instead focus on topics that will resonate with your audience and spark their curiosity. Feel free to get creative and infuse your brand voice into your questions. Write them just like you’d speak 1:1 with your people!
4. Design an Eye-catching Layout: Visual appeal plays a crucial role in capturing users’ attention and encouraging them to participate in your quiz. Definitely use on-brand imagery, your brand colors, and brand fonts. Interact is my personal favorite platform to make a quiz look professional and on-brand. And you can create your first quiz for free!
5. Promote Your Quiz: Once your quiz is live, don’t be shy about sharing it! Promote your quiz through your website as a pop up, post a story on social media and save it to your Instagram highlights, and talk about it in your email newsletters.

Quizzes are a powerful tool for elevating your audience engagement and gaining valuable insights into your target market. By understanding your audience and tailoring your content accordingly, you can create meaningful connections and drive growth for your business. Ready to take your content strategy to the next level? Start building your first quiz today.

Try Out Taking a Quiz

Or maybe you’d like to learn which brand archetype resonates most with your core values and passions! I whipped up this quiz using Interact to help you gain more clarity about how you show up in your business by exploring archetypal stories. Long-used by high-profile brand strategists, playwrights, and storytellers of all kinds, archetypes are an incredible tool to help you build a brand that stands the test of time, resonates instinctually with your audience, promotes offerings aligned with your energy and your audience’s desires, and serves as the foundation for a strong and consistent internal culture.

Archetypes are the foundation of everything Unbridled Form does and it’s been awesome to see how much creatives and inspired entrepreneurs love this approach – especially taking the quiz! It’s such a simplified and freeing way of exploring your audience, your own motivators, and how you want to connect with people. I can’t wait to hear what result you get and if it feels aligned!