Kara’s old identity as Midnight Sun Boudoir was clean, functional, even recognizable. But it didn’t hold the weight of her artistry. It didn’t reflect the transformation her clients were actually experiencing. And if you’re a boudoir photographer, you’ve probably felt this tension too… When the work you’re known for has outgrown the brand you’re showing […]

There are stories that need to be told. The ones that have always been there—quiet, steady, forming the backbone of something bigger.

Some projects change the way a business looks. Others change the way a business feels. But every once in a while, a project does something even bigger—it reflects someone back to themselves. That’s what my branding project with Déjà Revél Fine Art Boudoir was. A Brand that Didn’t Reflect Its Depth When Kara, the founder […]

To the one who feels called to create something worth belonging to; who believes passion is what makes anything worth doing; or who reminds us to live a little more colorfully…  This approach is tailored to be supportive and inspiring for a spirited and intentional creative like yourself. Long-used by high-profile brand strategists, playwrights, and […]

Gloves for Grief wasn’t born from a desire to build just another grief support group. It started from a shared experience of unthinkable loss, a deep ache that co-founders Terra Pickett and Ashley Guarrasi knew all too well. But rather than letting their grief be something to simply endure, they saw it as something to […]

Recently I announced that I’m developing a new DIY brand offering, inspired by what you guys told me you wanted in the survey I ran last fall. To recap, nearly everyone asked for the tools to help them take ownership of and to level up their client processes and brand styling. I knew there was a deeper […]