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A study from Harvard Business Review found that brands that engage their audience in the creative process build stronger loyalty and excitement. When you share your behind-the-scenes moments, creative direction, and sneak peeks, you create anticipation—and that anticipation drives engagement.
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ABOUT the Author
I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host
Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh. Viral edison bulb literally squid bespoke YOLO, drinking vinegar gentrify kitsch kale chips la croix disrupt hell of tumblr. Af chartreuse prism yr synth pork belly trust fund umami.
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