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Brand & Showit Website for an Experiential & Shamanic Healer

Jessica’s been running a successful health collective for quite a few years now and has been used to being the support system for her clients and patients during their times of transition. When the time came to launch an emotive and deeply resonant brand experience for her next chapter, Jessica found herself needing a curious […]

Get Your Free Month of Showit

Your website will be built on a platform called Showit. Step 1) Start your Showit subscription using my referral link to get a free month → https://account.showit.co/r/amysentme Click Create your site at the top of the page to make sure the discount gets applied, otherwise you won’t get a free month. Step 2) When you log in, it will […]

Branding the Gloves for Grief Nonprofit Using a Story of Strength, Resilience, and Connection

Gloves for Grief wasn’t born from a desire to build just another grief support group. It started from a shared experience of unthinkable loss, a deep ache that co-founders Terra Pickett and Ashley Guarrasi knew all too well. But rather than letting their grief be something to simply endure, they saw it as something to […]

Soft & Flowy Meets Bold & Badass

“I like soft and flowy but bold and badass. Is that even a realistic combo? 😂” Sure is. “Lemme gush just a bit… I seriously cannot thank you enough. Not just for the GORGEOUS website you created for me, but for being SO easy to work with. You saw my vision when I couldn’t and […]

Creative direction & brand/web design for a global equine community

HorseGrooms is a space for grooms to support and educate each other, keep horsemanship alive, and advance the craft of grooming. In my role as Creative Director, I oversee and execute branding, messaging, website design (Showit, of course!), and visual content curation. We set out to create an elevated brand that was both accessible and […]

Custom brand illustrations for Crowe Copywriting

Brand identity, web design, and copywriting for a copywriter

Ashley is a copywriter who specializes in email marketing for early childhood brands. After niching down further, Ashley was ready to invest in a website that would help her reach her dream clients and support major growth in her business. Her previous website was a simple design that was professional but no longer matched the […]

Brand archetypes

Introduction to Brand Archetypes

Recently I announced that I’m developing a new DIY brand offering, inspired by what you guys told me you wanted in the survey I ran last fall. To recap, nearly everyone asked for the tools to help them take ownership of and to level up their client processes and brand styling. I knew there was a deeper […]

Brand Identity, Design, and Naming for an Apothecary

Sharon and Nicole needed a name that combined both their visions and personalities into a cohesive brand. They had gone back and forth for a long time and no name or concept felt quite right. Now, they have the name, strategy, and custom illustrated branding that they needed to launch with confidence and clarity. “If […]

Brand identity, web design, & copywriting for Katie Wyer Art

Unapologetically, Everything… Katie is an energizing artist who paints women as they are — strong, soft, vulnerable, passionate, and an absolute force to be reckoned with. She had DIYed her original website but outgrew it more quickly than she could have ever imagined. We partnered up to create a clean and sophisticated web design that […]

Brand identity and design for yoga studio

Brand Identity and Design for a Yoga Studio

After growing her business on local word-of-mouth, Sharon felt it was time to invest in a strategy and branding that would help her increase her class sizes and grow a stronger community. We leaned into her earthy and uninhibited style to create a custom illustrated logo and marketing materials. We even styled it within a […]

In the Mood

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I’m Esme, Your Marketing Freak, Imagery-Obsessed, Friendly Neighborhood Podcast Host

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